What is a mobile app today? Should marketers be afraid of machine copywriting? How to plan posts in social media? How to create an infallible (and a bit creepy) alarm clock? We have answers. Read out top 11 marketing posts from November 2015.
Internet of Things for Marketers. Download Free Ebook
The new rules of brand app marketing
Mobile app marketing changes. The role of branded apps, such as Sit or Squat (it helps you find nice and clean toilet around) increases. More and more apps utilize data to deliver relevant and valuable content. Also, personalization becomes vital: customize your in-app messages and push notifications.
15 Mind-Blowing Stats Marketers Can Be Thankful For
A handful of uplifting stats and facts. The perception of marketers finally evolves! Do you remember Adobe research, proving that 80% of CEOs don’t trust marketers? Today many companies managed to solve that problem. Marketing budgets increase and audience trusts content on brand’s websites more.
Should writers be worried about automated copywriting?
We’ve been writing about the content creation as the easiest marketer’s task to automate. Ben Davis dispels fears that human writers and creators will be made redundant. No! Our work will change (as marketers, we are used to constant transformations, aren’t we?), and content will get better.
Technology Will Soon Make Black Friday Obsolete
Soon we will forget Black Friday or Cyber Monday. They will become empty rites, and then will fade away. Why? Because of the technology.
The age of massive campaigns ends. Thanks to Big Data and advanced marketing technology we will automatically utilize the information about the products (availability, an amount of items left in stock) and individual customer’s behavior (shopping preferences, budget) to personalize the prize by each purchase. It means that possibly each one of us could buy the same product at the different price. Airlines work on such principle today, including many variables to count the price of the ticket.
Netnography, as defined by Robert Kozinets, means “the branch of ethnography (the scientific description of the customs of individual peoples and cultures) that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights”.
4 Tools to Build a Social Media Content Calendar
Social Media Examiner recommends 4 easy tools that will help you plan and organize your social media posts. Very useful trick!
An alarm clock that slaps you in the face
Simone Giertz invented an alarm clock that won’t let you sleep in. It utilizes rubber human hand replica, hitting you in the face. Just watch her:
On our blog
From our November posts, you liked most the following:
- Automate Your Hangover, or 4 Tips from the Lazy (and Smart) Programmer
- 100 free online tools for business: planning, SEO, content, social media
- Shopping cart abandonment and recovery: the definitive guide for e-commerce
Your Recommendations
Share with us your favorite posts about marketing in comments!
Follow
