If you run out of steam, feel stuck without any new idea, and need fresh inspiration to get you back on the right (creative) track, resort to the wisdom of old (or not so old) masters – recognized experts in the field. Their energy encapsulated in a form of short aphorisms will provoke you to action and pursuing your aims!
These quotes will empower you and provide a slightly different perspective.
- “Make your marketing so useful that people would pay for it” (Jay Baer)
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” (Joe Chernov)
- “The best marketing doesn’t feel like marketing.” (Tom Fishburne)
- “Change isn’t made by asking permission. Change is made by asking forgiveness, later.” (Seth Godin)
- “The most important thing in communication is hearing what isn’t said”. (Peter Drucker)
- “Content isn’t King, it’s the Kingdom”. (Lee Odden)
- “When you start with what’s at stake for the buyer, you earn the right to their attention.” (Jake Sorofman)
- “Content is anything that adds value to the reader’s life”. (Avinash Kaushik)
- “If you frequent a local coffee shop for example, they know you personally. They might even have your coffee order just the way you like it ready as you step up to the counter. Why is that not happening on the web? Why can’t we help businesses re-create that warm and fuzzy feeling online.” (Neil Patel)
- “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” (Guy Kawasaki)
- “The man who stops advertising to save money is like the man who stops the clock to save time.” (Thomas Jefferson, credited also to Henry Ford)
- “The best advertising is done by satisfied customers” (Philip Kotler)
- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter F. Drucker)
- “You grow based on exploiting strengths, not by acclimating to weaknesses.” (Alan Weiss – read more on how to apply his persuasion pyramid to Lead Nurturing)
- “As entrepreneurs, we often get pressured into hiring an industry executive. While it’s good to hire people with experience, it can also be a stumbling block because they think about the business the same way everyone else does”. (Blake Mycoskie – read more on his amazing business)
- “Don’t guess. Measure” (Slava Akhmechet)
- “‘Likes’ don’t pay the bills. Sales do.” (Noah Kagan)
- “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” (Jeff Bezos)
- “In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” (Mark Zuckerberg)
- “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” (David Ogilvy).
Which one do you find most accurate? And who is mistaken?
If you want to inspire your readers with set of questions, read about tools to generate micro-content to find the most effective form to do it.
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