See how your marketing can change
There is a lot of things that marketers hate about their jobs. In DigiDay research 78% of marketers interviewed ranked their happiness at work as greater than “satisfied,” yet simultaneously, 2/3 of professionals say that they want to leave the current job within the next two years. It seems that professionals have love-hate relationship towards their work.
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Marketers’ frustrations and challenges in numbers
- 68% of marketers experience more stress at work today than 5 years ago (Marketing Pain Points)
- 66%of marketing professionals plan to change their current position within 2 years
- 80% of CEOs „do not really trust and are not very impressed by the work done by marketers” (Fournaise). It stems from the facts that often marketers lack metrics to demonstrate results they provide.
- 78% of CEOs think marketers lose sight of their “real job,” as they see it (generating customer demand in a business-quantifiable way), and 69% of B2C CEOs think marketers get too caught up in soft measurements (likes, shares, etc.) that CEOs judge to be interesting but not critical”(Aabaco)
- 40% of marketers feel underpaid and overworked (abovementioned DigiDay Survey).
Overgrown marketing discourse and buzzwords
We’re lost in the maze of too many buzzwords and marketing theories.
On the Amazon, you can find around 60,000 books about marketing. It would take you 30 years to read such a library. And think of all the omnipresent terms:
- Omnichannel
- Multichannel
- Cross-channel
- Inbound
- Greenketing
- Thinking Outside the Box
- Engagement marketing,
- Growth hacking
- It’s time to put the customer at the center
- Agile
- Synergy
- Content is the king
- We’re not chasing bright, shiny objects
- WOMM
- H2H
- Age of the customer
Do all these actually help you in providing tangible results?
To find your way to success, you need more than a bunch of buzzwords. You need solid data and tools to analyze them and put insights into action.
Scientific approach to marketing
In 1923, Claude Hopkins wrote “Scientific Advertising,” postulating that we adopt a scientific approach towards ads. Today, 93 years later, we have more analytical tools for testing and measuring effectiveness, but we choose to produce multiple buzzwords and fads.
How to go back to that rational approach?
- Monitor customer behavior and collect the data, both behavioral and transactional
- Use this data in real time marketing automation processes configured within SALESmanago, delivering the right offers to the right people at the right time and via the correct marketing channel (email, website, social media, mobile, ad networks and direct sales channels)
- Accumulate the knowledge and experience of both marketing and sales teams in automatic marketing processes
- Focus on specific aims
- Remember the Drucker rule: what gets measured gets managed
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