On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them were crucial:
– Customer Value: making a purchase is no longer a separate action. Thus we have to focus on creating long-term relationships. We should especially focus on the younger audience, cause they aren’t as loyal as, for example, quadragenarians, or older people.
– Mobile and Apps: digital marketers must respond to change in customers’ habits – omnipresent smartphones and smart gadgets blur the line between the online and the offline behaviors. Mobile channel is both: a trigger and the cure to this problem. And as we all want to deliver the real value for our clients, we need a proper set of tools to achieve this goal.
– Big Data Marketing: by thinking about today’s marketing, we mean precise message customization. We use collected data to adjust the content to user’s habits and expectations. To keep our databases clean and as accurate as possible, we combine data streams from various sources.
– Listening: when you invent something, and then don’t pay attention to the feedback, you won’t build a long-lasting relationship with your client. Listening is key to success.
The speakers also shared their thoughts on innovation in ebusiness, communication, mobile revolution and ecommerce. Here are some of the most memorable quotes:
– on innovation: “Polish science has a great business potential. But to sell your scientific product, you must offer something that people actually need, contact clients at the early stage, improve your prototype all the time, and never treat innovation as a side project – it must be your main goal.” (Paweł Przewięźlikowski)
– on communication: “Change perspective. Don’t think about single transactions, but about Customer Lifetime Value. We’ve known the term for 15 years but still don’t use it much. To apply it, integrate data from various sources (like customer service). It will give you the ability to predict customer behavior: build more accurate recommendation engines, shape price dynamically, and increase loyalty. ” (Michal Kreczmar and Łukasz Dziekan)
– on mobile revolution: “In Poland, marketers devote relatively small part of their budgets (18%) to mobile solutions. For comparison, in Great Britain, it’s 40%, where programmatic mobile advertising reigns, focused on building fuller customer’s profiles. 46% of mobile budgets are consumed by content marketing and native advertising.” (Artur Banach)
– on ecommerce: “Use the knowledge about your customers. Use direct communication and analytics to collect it, and then use to segment users, build CLV model, test new sales options, measure campaign’s efficiency and remove unsuccessful products.” (Jarosław Trybuchowicz)
For all of you who couldn’t make it last year, and those of you who enjoyed the event and want to experience it again we have great news! On April 26th, 2017 we invite you to the beautiful city of Cracow, where we’ll be more than happy to host the next edition of the main marketing automation event in Europe.
We invited some of the most powerful influencers and experts to be our keynote speakers, and you know what? They said yes!
We are proud to announce that during MAC2017 you’ll have the one-of-a-kind opportunity to listen to those profs in one place:
– Jeff Bullas [CEO at Jeffbullas.com], Number One Global Digital Marketing Influencer
An internationally acclaimed keynote speaker, consultant, and marketing blogger who participates on expert panels on digital marketing and social media. His achievements include #1 Global “Digital Marketing Influencer” in 2016 or #1 Content Marketing Influencer by Onalytica in 2015. Jeff’s focus is on helping personal and company brands to understand how to participate and engage optimizing their presence in a digital world.
– Michael Brenner [CEO at Marketing Insider Group] number One B2B Marketer
Worldwide known, Michael Brenner is the CEO of Marketing Insider Group, co-author of The Content Formula, ex-Head of Strategy for NewsCred, and also former VP of Content Marketing from SAP. He’s named a top business, content, and social media marketer. Mr. Brenner is a passionate evangelist for customer-centric marketing that drives real business results. He is also an accomplished marketing speaker, and a frequent contributor to leading publications like Forbes, The Economist, The Guardian, and Entrepreneur.
– Mathew Sweezey [Principal of Marketing Insights, Salesforce] Top Marketing Thought Leader
Mathew is recognized as one of the top minds if it comes to the future of marketing and a talented researcher and thinker. Mathew’s work is often quoted by leading publications such as Mashable, VentureBeat, PCWorld, CMO.com, Information Week, Forbes, Huffington Post, and numerous modern marketing books. You may recall him from the biggest conferences like Content Marketing World, Dreamforce, Argyle CMO Summit, Connections, IMW, DX3, and his cooperation with the world’s largest and most well-respected brands including UPS, HomeDepot, AT&T, NASCAR, Verizon, and Dell. He also wrote Marketing Automation for Dummies, the first practical guide to marketing automation.
– Tara Hunt [Digital Marketing Executive, Truly Social Inc] The Most Influential Women in Technology
Tara Hunt was named as one of the Most Influential Women in Technology (Fast Company) as well as a Woman to Watch in Entrepreneur Magazine. She’s been working in the field of research, strategy and digital marketing for over 16 years and has been hanging out in online communities for 21. Tara is an author of a book released in seven languages worldwide, has been quoted in dozens of books and articles and spoken at over 150 conferences. She not only talks the talk of building community online, but she also walks the walk. She is a LinkedIN Influencer, followed by over 141,000 people. Her Slideshare presentations have been viewed over 1.8 mln times. She is in the top 5% of Twitter users worldwide with over 52,000 followers.
She can be found at Tarahunt.com and on YouTube through her web series Truly Social with Tara.
Marketing Automation Congress 2017 is the world’s most prestigious marketing event.
It is designed to inspire and empower you with marketing ideas that’ll transform your performance.
MAC 2017 goal is to deliver the latest insights into marketing trends, present the newest tools, and show, how to bring them all together into an effective marketing automation strategy!
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