Purchase, CLV and customer churn prediction. Implementation of SALESmanago road map May 2020

In the martech market, almost everyone uses buzzards such as AI, Machine Learning, Customer Data Platform or Deep Dive – unfortunately, most often without any cover. Our goal has always been to provide real solutions, that’s why in the latest release of the SALESmanago platform we have made available a series of key features, which in a practical way realize these already threadbare phrases.

 

However, before we go into details, we would like to present the general directions of SALESmanago’s development, which we are implementing together with our clients and an extremely involved IT team. This general product development strategy has 3 key pillars, which aim is to provide marketers not only with the possibility to execute marketing campaigns but above all to provide unique knowledge and analysis of marketing activities.

 

eCommerce Intelligence 

  • Intelligent marketing recommendations for marketers enriched with AI. 
  • An extended system of hints and suggestions for solutions that are worth implementing in order to achieve even better sales results and increase the value of each individual customer. 
  • Automatically generated process scenarios, including a multi-channel communication mechanism, to reach the customers when they are ready to complete the purchase.

Marketing Investment Management 

  • Detailed analysis of conducted marketing expenses and intelligent ROI calculation. 
  • Advanced mechanisms allowing optimization of conducted campaigns in order to focus on activities generating the best profits with relatively low labor and time expenditure.

eCommerce Command Center 

  • Advanced monitoring and insight into all in-store processes in real time, allowing you to keep track of customer activity and the operation of all in-store marketing and sales processes and also to optimize your campaigns in real time. 
  • Developed communication with the customer with automatic assistant actions that accompany customers throughout the entire purchasing process.
 

Step by step, implementation of the road map for 2020

 

Analysis of customer churn prediction and re-purchase

 

A groundbreaking solution that allows an accurate analysis of each individual customer in terms of the probability of their leave (customer churn) as well as the probability of their re-purchase. Prediction models are based on behavioral and transactional data analyzed by our proprietary machine-learning mechanism, thanks to which we can predict how the probability of a customer leaving or re-purchasing will change in the future. What is more, this module is enriched with advanced Customer Lifetime Value analysis, as well as recommendations for the best channel of communication with the customer. With this information you can easily extend the customer’s life expectancy. In order to make the activities carried out by marketers outside the dashboard as easy as possible, we went one step further by allowing the use of analytical data to create automation processes to be able to direct appropriate marketing campaigns to people, e.g. with a high probability of churning or low probability of making a purchase in order to activate this group of customers using the appropriate communication channel. If you are wondering how to measure the effects of your actions, we have created an additional dashboard for this purpose, which allows you to analyze how the probability of a churn of the entire contact database changes and the probability of making a purchase again.

  Analysis of customer churn prediction  

Let’s talk to the Bot in Live Chat 2.0

 

Automatic Sales Chat Bot is a functionality that has been awaited by many companies using our Live Chat on the WWW website, previously available only in integration with FB Messenger. It is an ideal solution for eCommerce, which allows you to easily recommend products perfectly suited to the interests of customers visiting your website, without the need for consultants to be involved. 

However, the bot itself in the Live Chat is not the end of changes. Currently, the first stage of the planned three changes for Live Chat 2.0 has been implemented. In order to meet our clients’ needs, in the first stage we have enriched our Live Chat with an extended consultant management panel and a detailed list of conducted conversations. Soon the next stage of changes concerning the conversation panel will be available. At the very end, a cherry on the cake, an advanced wizard to create beautiful, perfectly matching Live Chat conversation windows, which are visible on the website. 

 
 

Social proof widgets, show the interest in the product on your website

 

Nothing works better for making a purchase decision than a social proof of rightness in which we find support for making a move. In SALESmanago we have created a simple wizard with a very advanced mechanism that allows you to show in real-time:

  • how many people are watching this particular product right now, 
  • how many people have just bought the product, 
  • how many people have decided to add the product to their shopping cart.

Moreover, the mechanism itself can be used in two ways. Either to create a beautiful notification in a simple wizard, which will be displayed as a widget on your site, or you can encode your own notification and use the mechanism that we have prepared. 

 
 

Sales analysis in the analysis of each single functionality

 

Currently, in addition to analyzing sales data on our extensive business dashboards, where you can analyze the sources of generated sales in detail, sales data can also be analyzed in individual analytics of conducted campaigns:

  • Sent messages analytics
  • Sent web push notifications analytics
  • Automation Rules analytics
  • Workflow analytics
  • Recommendation Frames analytics

The original attribution models used to measure conversions from each conducted campaign show in a clear and legible way how the customers achieve income from their marketing activities.

 
 

Simple pop-up wizard for conducting quick campaigns on the www website

 

Many marketers for several years have been predicting the end of the pop-up era. Meanwhile, there are more and more elements showing up on websites. What’s more, a clever and thoughtful setting of pop-ups may bring unexpected results. With the growing demand, we have created a simple wizard to create pop-ups that do not contain a contact form. Yes, without a contact form. According to the carried out research, a properly set pop-up containing only graphics contributes to increasing interest in the presented content. It encourages to learn how great benefits can be provided by seemingly simple functionality.

 
 

Deep behavioural profiling – discover the strength of the new contact activity monitoring module

 

At the very end, those who do not know yet our advanced mechanism of monitoring the activity of contacts on the website are encouraged to read the article:

Deep Behavioural Profiling – Webhooks replace Page Views and Webhooks as the most common ways of measuring customer interaction with eCommerce websites

Remember that deep behavioral profiling is a new dimension of monitoring customer interest in a given product. There is a huge difference between analyzing your interest through:

  • the contact entered the page of a given product 
  • the contact went to the page of the given product, looked through the pictures, chose the color, size, checked the availability of the product

With the further development of this mechanism now on the contact card, you can analyze exactly which products the customer was most interested in and where this interest came from.

 
Deep Behavioural Profiling
 

Let the final word be a quote: “A man with new ideas is crank until he succeeds” Mark Twain.

 

If you have any further questions, please do not hesitate to contact us: katarzyna.rejdych@salesmanago.com

   

Katarzyna Rejdych
Product Director

@katarzyna.rejdych

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]