Petsonic took advantage of the SALESmanago Marketing Automation system and managed to expand communication channels and gathered permanent, loyal and returning customers thereby increasing newsletter conversion by 13% and the abandoned cart email conversion by 40%.
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About Petsonic
PETSONIC, is a Spanish ecommerce company which specializes in pet products. Since 2014, the has been offering nutrition products and supplements for pets, aiming to provide the best customer shopping experience from the website, until delivery. More than 200,000 clients have already trusted in their products; food, play, hygiene, health, rest and exercise are only some of the areas covered. A total of 20,000 users a month order everything they need to care for their pets from Petsonic.
Challenges
- expanding communication channels with potential customers
- adjusting displayed content to fit the customers interests and preferences
- gathering permanent, loyal and returning clients
Implemented solution
- Contact segmentation
- Lead nurturing
- Dynamic abandoned cart emails
- Web push notifications
- A/B Tests
- Sales funnels
Effects
- 13% Increase in conversion from newsletters compared to other EM platforms
- 40% Increase in conversion from abandoned cart emails compared to other platforms
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