Confronter managed to increase communication efficiency in 7 days by over 700% segmenting the leads on the basis of activity and sources of their acquisition and creating an automated multichannel campaign with SALESmanago Marketing Automation. It was all achieved in the first week of system’s usage.
About Confronter
Confronter is a modern financial comparison website where customers can compare loans, accounts, insurance, deposits or investment platforms on the forex market quickly and free of charge. Confronter is also a knowledge base created in cooperation with specialists, which helps to unravel a lot of questions about the world of finances.
Challenges
Confronter was facing such challenges as distinguishing customers regarding their activity and the source of acquisition to improve communication and presentation of personalized content. Moreover, Confronter wanted to reach customers using various forms of communication.
All of these goals were reached in just a week by means of SALESmanago Marketing Automation.
Implemented solution
- Configuration of the automated communication in Workflow
- Multichannel communication
- Personalization of time and communication channel
Effects
714% increase in CTR in relation to mass emails sent to the entire customers’ database.
To find out more about this case, download the Case Study here
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