[Case Study] Polski Koszyk effectively reactivates 21% of customers, using e-mail and text message channels, and increases the effectiveness of communication through personalized, dynamic e-mails and web pushes by over 500%.

June 15 2020
 

Polski Koszyk is an online delicatessen with home delivery, which focuses on ecological, Polish products. Thanks to online purchases delivered directly to the customer, they give access to a wide range of products from proven manufacturers and help to recognize the natural and local. They offer a new quality of BIO shopping, food, e.g. straight from the orchard, cosmetics and chemicals, providing tips on how to make conscious choices.

 

Challenges

  • Wide range of products and the need to adapt to each customer individually,
  • No regular, recurring purchases from some customers,
  • Increase sales conversion on generated traffic Database segmentation,
  • Increase conversion of anonymous traffic to potential customers and clients.
 

Solutions

  • Database segmentation,
  • Dynamic 1-to-1 emails and web push notifications, and abandoned carts recovering,
  • Win-back activation campaign,
  • Sales dashboard.
 

Success

  • 13% of total sales are generated thanks to SALESmanago,
  • 41% of sales generated from SALESmanago mass mailing,
  • 17% higher rate of dynamic web push notifications than mass ones,
  • 552% higher OR of 1-to-1 dynamic emails with abandoned cart compared to mass messages,
  • 2133% higher CTR of dynamic 1-to1 emails with abandoned cart compared to mass messages.
   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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