[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.

July 01 2020
 

Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through high-quality products but also help, kindness and reliable information.

 

Challenges

  • More effective acquisition of marketing approvals and increase the number in the current customer base.
  • Improving loyalty and increasing the number of transactions generated by each client.
  • Activation of customers in the database who have been inactive for a longer period of time.
 

Solutions

  • Lead Generation
  • Dynamic product retargeting
  • Winback campaign based on RFM automation
  • Personalization of delivery time of messages for contact activation

Effects

  • 500% higher OR of automated emails with product retargeting compared to of mass mailing.
  • 1000% higher CTR of automated emails comparing to mass mailing.
  • 25% of inactive clients activated after sending an automatic email with a code for free delivery, based on automation and RFN segmentation.
  • 21% higher sales generated by automation than mass mailing campaigns based on their 12 months’ activity.
   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Popular
Recommended
Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024
30 July 2024
Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024
Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024
29 July 2024
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
08 July 2024
A Cheese Legend Goes Digital: 4 Madonne Caseificio Leverages Marketing Automation for Growth
A Cheese Legend Goes Digital: 4 Madonne Caseificio Leverages Marketing Automation for Growth
02 July 2024
How Granny Made AI deployment Look Silly. Short Rant About Real Intelligence
How Granny Made AI deployment Look Silly. Short Rant About Real Intelligence
23 May 2024
Join webinars Join community
Plateau of Productivity – Business vs AI face off 2024
July 30 2024
Lubię to! 19
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
July 08 2024
Lubię to! 23
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]

How Focus Garden Cultivated Unprecedented Growth with SALESmanago
April 30 2024
Lubię to! 27
How Focus Garden Cultivated Unprecedented Growth with SALESmanago

    Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement.   In less than a year, our collaborative efforts with Focus […]

Prepare your business for a cookieless world 🍪
April 29 2024
Lubię to! 22
Prepare your business for a cookieless world 🍪

    If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock 🪨    But don’t fret – let us give you a quick rundown of the benefits before we dive into how you can harness this goldmine, maximize the utility […]

SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO
April 22 2024
Lubię to! 19
SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO

    SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns […]

[New Feature] Shine the light on your hidden visitors with Spotlight
April 08 2024
Lubię to! 18
[New Feature] Shine the light on your hidden visitors with Spotlight

    The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior.   With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]