[Case Study] Jeans.ch increases Email Marketing open rate results several-fold by using advanced segmentation and dynamic content in the marketing email communication.

August 06 2020
 

Jeans.ch is a wonderful world of blue denim. Although they have been on the market since 2014, its creators have over 20 years of experience. Jeans.ch runs an online retail store and a stationary one, where you can find products from various manufacturers. Jeans.ch customers can easily choose from a wide selection of clothes thanks to advanced filtering. Moreover, on their site, you will find an extensive information blog about current trends.

 

Challenges

 
  • running marketing activities in an online store and a stationary store,
  • customer service in three languages,
  • diverse customer base in terms of interests in specific products and brands,
  • automating as many scenarios as possible and thus reducing manual operations,
  • omnichannel – using multiple channels to communicate with online and offline users.
 

Solutions

 
  • segmentation,
  • communication with the clientbase,
  • dynamic product recommendations,
  • lead generation.
 

Results

 

Highly increased results of openings, clicks and conversions of SALESmanago email marketing campaigns compared to regular campaigns.

   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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