[Case Study] Freeshop – 185% growth of number of new transactions & 125% increase in OR

January 14 2020

Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance.

 
 

Their mission statement is convenience of service and putting the client in the center of their work, providing top-quality customer support service before, during and after purchase including warranty and delivery services.

 

Challenges:

  • Competing with other electronics distributors in the italian region,

  • Increasing conversion of anonymous visitors from unknown leads to identified, paying clients after browsing the site,

  • Development of recommendations and promotions to facilitate conversion maximizing profit per client.
 

Solutions:

  • Dynamic abandoned cart emails,

  • Automated workflows,

  • Segmentation matrices.
 

Results:

  • 185% Growth of number of new transactions,

  • 125% Increase in OR and increase in CTR by 80.38%,

  • 258% Higher CTR in web pushes compared to mass mailings.
   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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