7 Things Marketers Dream Of

stock-image-38992173What marketers want? What do they need the most? The wish-list is pretty elaborate.

We wonder, what do you wish for? Feel free to share in the comment section  In the meanwhile – read our list.


Inbound marketing is in crisis! Download free ebook and learn more


 

Multi-channel Data Integration

The website, email, social media, mobile apps, IoT, brick-and-mortar store… people leave plenty of data and perform many trackable actions across various touch points. Problem? Marketers find it difficult to combine all the information into one stream. Maybe you too are among users of multiple channels and platforms. All of them have separate analytics that only dims the complete customer’s profile. Sadly, this image should be your primary tool.

According to Marketing Charts survey, 63% of marketers face that issue. Only ⅓ of them has tools to integrate various data sets (Marketing Automation platforms).

Viral

Marketers’ Holy Grail, their Eldorado, Atlantis and the bunny they are chasing.

What’s the secret sauce for something that people want to share? How to make content that will spread among the world wide web like some kind of viral disease bearing brand’s awareness with it? Marketers dream of such kind of free buzz.

Larger Budget

Imagine that you finally have money for all those campaigns you are dying to make (but never could have afforded)…

You could place your ice-carved logo on a Times Square, or make a musical based on company’s story…

Coulda-shoulda-woulda! Maybe it’s for the best we don’t always get what we want.  

 

Simpler, Visceral Tools

Even if you are already the Princess of Excel and Lord Commander of Google Docs, you probably still get surprised by new platforms that you must test from time to time and learn. Mastering them eats up your time and energy.

Remember! It’s easier (and better, actually) to pick a multitasking tool, than to multitask with several systems. The simpler, the better.

 

Measurable Results

Think of efficacy analysis of all your actions. Of the possibility of showing the measurable effect of your performance. Black-and-white: by the Lead Nurturing implementation, buying cycle get shorten by 2 weeks; your meme (with a kitten, of course) generated 50 leads; cupon-action increased sales in brick-and-mortar stores by 25%.

Wouldn’t you strut about your KPIs and ROIs in the office?

 

Loyal Customers

Today’s customers aren’t loyal. They have infinite choice possibilities and all stores lure with first-buy offers and discounts for new visitors. At the same time, the vast majority of them ignores the customer they already have, and thus they loose them.

By targeting and segmenting customers, you can easily re-engage them and increase their loyalty.

 

Better Understanding of Customers’ Needs

The most declared marketers’ wish (according to  Rival Fox inquiry) is to know what content, in which channel is sincerely welcomed by the audience. Also, they’d like to access this knowledge with one click.

Similarly, precious would be an opportunity to compare the results with those of competitive companies.

 

Zig Ziglar, the legendary marketer, said famous „If If you can dream it, you can achieve it” (source). Take a glance at your dreams. Many of them might be achieved if you only receive proper tools and resources!

 

What would you add? Share a word!

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]