You already know that a title of your email is an essential part of the message. The next step after entering your mailboxes to click… well, something. In fact, a click is the only way to cause a conversion: to register with an email, to ask for an offer, to make an online purchase, or a simple phone call. Today we listed 6 tricks that will improve your Open Rate and Click Through Rate in an e-mail. Increasing them gives you a chance for a higher conversion.
Learn also 10 principles of email marketing. Download Free Ebook
1. Contact the person, not a company
Use a tool which allows you to create a customer database and address messages to the specific recipients.The perfectly personalized message, signed by a proper sales person will be automatically sent to the appropriate recipient. It builds the trust and some patterns that ensure client that he always contacts the same person – the account manager. Successful companies, consistently using this method, increase their emails’ open rates even up to 10%. An average OR index growth equals at least 3%.
2. Display the most attractive part of your content
A vast majority of mailboxes show a short fragment of emails’ written content next to (or below) the title. Good news – you can customize it! The name of this feature is “preview text.” If you won’t, someone else will decide what your users will see, and thus you’ll lose control on your own content. An efficient preview text should consist of 50 characters (or less).
3. Use a link for the images
Helpful software, like Marketing Automation platform, is a big link-lover. By using this trick, you can gather some extra information about users’ behavior on the website. If you use a more than one link, you can compute the Click Through Rate and examine the preferences of potential customers. The primary goal is to convince the recipient to click the link, so adding links to the images is such a great idea.
Define a separate caption for the graphics.
4. Linked images require a caption.
Otherwise the recipients, who disabled downloading images receive a message with a blank space. By defining a caption, set as an alternative text you’ll make sure, the recipient read your CTA (Call To Action), even if graphics won’t be displayed.
5. Enable sharing
Sharing a link in social media is a great opportunity to increase your rates. The more users will see the link, the greater is a chance they click it. Social media buttons included in email messages are a simple and popular way of sharing information with a larger audience. As long as you decide to promote your goods and services using social media, such buttons are a definitive must-have in your emails.
6. A/B Test and use dynamic email titles
Pick a software that allows using dynamic titles in the emails you send to your database. The automatically selected title is based on a user’s personal data, saved in the CRM. A possibility of using recipient’s name in a message title is just an introduction of unlimited opportunities in creating personalized titles appealing to every single recipient of your e-mail.
Follow
