If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it as you can. Let us know how did it work. In the meantime, read our list of Marketing Automation lessons, found in movies. Treat it as an inspiration for your challenge, or just use the tips and make your life a little better.
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Pi – The history of a brilliant mathematician, who discovers the secret code of the universe by studying the Pi. Everything starts to connect. He can even predict stock prices.
Many things, such as marketing performance, customers’ preferences, mailing efficacy, etc., can be described with figures and thus computed and analyzed. I sincerely encourage you to love the numbers again. Maybe you won’t get the absolute power, but still, you’ll have a pretty decent control over your marketing actions.
Batman – Spoiler – Batman is Bruce Wayne – multi-millionaire orphan, who dedicated his life to save his hometown – Gotham from psychopathic villains and corruption. Perfectly trained by Ra’s al Ghul himself (Nolan’s version) eventually beats all his opponents. Although, if it weren’t his helpers, Bruce would be only a wealthy martial arts master, not a superhero. Mr. Fox and Alfred are those who keep him running. Mr. Fox creates those awesome gadgets we always dreamed of, and Albert is there, anticipating his master’s wishes.
Sometimes we need the Albert, sometimes we want to be one, so we can bring the customers exactly what they need at the moment. Thankfully, there are automated Alberts, who silently gather every scrap of customer’s behavior and output it as their behavioral profiles. Marketing automation platforms, because I refer to them not only complete your client’s database but also are programmable to perform the marketing actions when customers need it.
Her – Spike Jonze’s vision of future shows the rise of the AI and personal bot-assistants. Theodore Twombly – the divorced main character – buys the new OS for his smart home. He sets it to be a woman, names it Samantha, and falls in love. Samantha is a perfect companion – she doesn’t get moody, she uses the analysis and real data to build her personality, and thus her relation with Theodore is possible – she breaks the wall he surrounded himself after becoming a single.
Take a look at the bots technology. Look carefully how they develop, and prepare a strategy to use them to increase your marketing performance.
5th Element – Colorful future, where all dull actions are automated – reminders, bed making, cleaning the bread crumbs and broken glass. There’s a very meaningful scene when Korben Dallas can’t instantly find some help for Leeloo without losing his driving license because he has too many penalty points. And this is an emergency, for God’s sake!
That’s a warning – review your automation rules, so they are always updated. Because behavioral patterns change, don’t leave technology unsupervised, because your precious leads might fall into some infinite loop. That’s not how you take care of your customers.
Let’s stop for a moment and appreciate Gary Oldman’s splendid performance in 5th Element (because why not?).
Zack and Miri Make Porn – Zack and Miri are the best friends. They live together, eat together, and go together to a high school reunion. Also, they are poor together. While getting drunk after the reunion, they decide to end the misery. To get out of the financial troubles, they want to make… an adult movie and market it among their schoolmates. To sum up the idea, Zack says: “If you heard that someone we graduated with was in a f-ing porno movie, you’d watch it, right?”
Tip for you – target your actions and know the audience. You’ll take your marketing performance to the next level, and get positively surprised with how efficient you are.
What did you learn from the movies?
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