4 most inspiring new books on marketing (March 2015).

Bestsellers area in bookstore - many books in the background.Are you up to date with new books on marketing? If not, here we come with our overview of 4 most interesting latest publications. Among them: Steve Jobs once again (but revised), managing luxury brand (in the era of omnipresence of luxury) and humanization of Big Data: what to do to make data connect you to customers, not separate from them. And, as always, we are waiting for your book reccomendations: let us know what you read!

 

  1. B.  Schlender, R. Tetzeli, Becoming Steve Jobs: The evolution of reckless upstart into a visionary leader

Steve Jobs biography is actually a separate genre of American literature. His figure attracts still new writers, willing to explain mystery of his amazing success. At the same time his example illustrates new trends in marketing, design, UX and innovation in general.

People close to Jobs found extensively researched Schendler and Tetzeli’s book really profound. Authors try to depict more complicated portrait and go beyond “alone genius” myth, they also put emphasis on Jobs development: maturing to responsible and consequent business realization of his ideas.

  1. J.-N. Kapferer,Kapferer on Luxury

Luxury: what is it today, businesswise? In 2012 Jean-Noel Kapferer showed his counter-intuitive, original and efficient strategy for luxury brands in the world of mass luxury. How can an exclusive brand still be exclusive when top designers do projects for chain stores and luxury can be bought cheaper on sale or from second hand? Where lies the real value of luxury?

Kapferer, working for Ferrari, BMW, Louis Vuitton, Chanel and Armani will tell you how to stay luxurious and profit. His new book discusses development of luxurious brand: how can it grow, search new business possibilities and not lose its exclusiveness.

Obligatory book for everyone in luxury business.

  1. C. Strong, Humanizing Big Data

Big Data for marketers: how to change streams of data into useful information? Collecting and analuzing data should make us know customers better, understand their needs, and in consequence easier and faster read their expectations. But very often data become an autonomous, independent value for marketers who gather them, produce charts, collect reports and therefore reduce their customers to abstract numbers. Data separate them from real users.

Learn to avoid that mistake with Strong’s book.

 

  1. C. Bones, J. Hammersley, Leading Digital Strategy: Driving Business Growth Through Effective eCommerce

Depicts possibilities of digital, measurement and finding the right channels. For whom? For managers who still have no idea for digital marketing and need general inspirations and insights for creating a complex strategy, not just tips for some particular solutions. Will be very beneficial for all who feels like they are not up to date with everything that happens on the internet and have some gaps to fill.

 

And what about you? Have you read anything inspiring this month? Share with us in comments!

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]