Marketing Automation grows so rapidly that we find it necessary to provide some fresh new stats to give you a picture of how business landscape looks like now. Shortly speaking, time shows that investing in Marketing Automation software has been a good decision.
Who implements Marketing Automation?
Although mostly the biggest and most successful companies invest in Marketing Automation Software, there is a lot of opportunities for SMB here. Implementing Marketing Automation can become a competitive advantage.
- 53% of B2B Fortune 500 companies use marketing automation – a 112% increase from 2013.
- 76% of companies using marketing automation are large organizations (over 100 employees), 26% are mid-sized companies (10 – 100 employees) and 18% are small companies with under 10 employees.
- Best performers in a given industry are 67% more likely to use Marketing Automation.
- 63% of companies growing faster than their competition are Marketing Automation users.
- 79% of top-performing companies have been using marketing automation for more than 2 years.
Important note: Only 38% of companies who implemented marketing automation use advanced tactics as progressive profiling. Also 85% of marketers feel that they don’t use as many features of their platform as they could, according to Sirius Decisions. It means that there is still a lot to do in the area of Marketing Automation, and that companies that invest more not only in implementing the system, but also in learning and exploiting the software will benefit from unlocking the full potential of Marketing Automation.
How effective is Marketing Automation
Marketing Automation shows impressive results, improving sales and marketing performance.
- 75% of companies using marketing automation see ROI after 12 months, 44% after 6 months.
- 78% of most succesful marketers claim that marketing automation is responsible for increasing revenue
- Companies using marketing automation generate twice as many leads as companies who just use email software
- Companies using marketing automation for nurturing experience a 451% increase in amount of qualified leads.
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
How long does it take to learn Marketing Automation?
A lot of marketers are afraid that implementing Marketing Automation and learning how to use the platform will take them huge amount of time and effort before they will see any results. But it’s not like that. Our customers’ experience indicates that:
a) it takes 1-2 months to master basic functionalities of the sostware and learn how to use it on every day basis,
b) it takes 2-4 months to become medium-advanced user,
c) it takes 4-6 months to achieve proficiency,
Stats about how Marketing Automation improves company’s performance (in general and in specific areas)
Marketers’ Favorite Marketing Automation Features
Segmentation: 78% of top performing marketers say that list segmentation is one marketing automation feature they can’t live without,
Monitoring effects: 63% of respondents claim that ability to measure performance of their campaign is the greatest value of MA,
Cooperation between sales and marketing: when looking for a perfect Marketing Automation software, CMOs consider firstly its usability (92%) and possibility to tie sales and marketing together (72%)
Email retargeting: that kind of dynamic email can boost email campaign CTR by 400% (see case study).
Stats listed above indicate that Marketing Automation software is at the stage of dynamic growth. Are you prepared for it?
Sources
http://www.getspokal.com/35-awesome-marketing-automation-statistics-from-2013-2015/
http://www.aberdeen.com/research/9575/RR-marketing-automation-platform.aspx/content.aspx
http://www.lenskold.com/content/LeadGenStudy_2013.html
http://www2.autopilothq.com/2015-marketing-automation-performance-report
http://www.gleanster.com/gleansight/marketing-automation
http://www.pardot.com/blog/10-must-know-marketing-automation-stats-infographic/
http://go.webmarketing123.com/2015-State-of-Digital-Marketing-HP.html
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