By Brian Plackis Cheng, CEO at SALESmanago
Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.
Embracing zero-party data and advanced analytics is no longer optional—it’s essential. By collecting and leveraging data shared directly by customers, we can create highly personalised experiences across all channels, foster loyalty, and ultimately, drive growth in this dynamic market landscape.
The Great Leap
The pandemics that drove all the commerce online for almost two years caused an unprecedented leap in Martech development. Then post-pandemic reality set in. Leaving customers accustomed to unparalleled levels of experience, long after the pandemics, when they came back to retail. And they refused to settle for anything less than the best despite shrinking budgets for digitally-driven commerce. This squeeze resulted from a combination of factors: increased competition from new online businesses that boomed during the pandemic, a surge in retail competition overall, and the economic strain of inflation and war.
The challenge for businesses today is to deliver the hyper-personalised experiences customers now crave, but with tighter budgets. Additionally, the need for data-driven marketing decisions and actions has gradually taken the power from the hands of marketing teams and transferred it to IT.
The Growth Roadblocks
Today, ambitious marketing teams face:
- growing revenue expectations on very tight budgets
- necessity to increase loyalty metrics (like Customer Lifetime Value) in the face of growing expectations for personalised customer experience, with the standards dictated by industry leaders
- the need for omnichannel presence done efficiently
- expectation of creativity and independence, while being increasingly IT-reliant
- acquisition costs soar while customer churn spike
- the need to keep the size and quality of the customer base high in the environment of tightening privacy regulations around the world.
You can’t control the wind, but you can adjust the sails
As a trusted revenue companion for over 2000 companies around the world, we felt inspired to change the way we provide value to our customers.
Our industry-leading solutions were once offered as a comprehensive package. However, we recognize that a one-size-fits-all approach no longer suffices.
As customer expectations for personalization soar, so do the needs of ambitious marketing teams. They require equally personalised MarTech solutions and this is where our new product bundles come in place.
The SALESmanago Growth Framework (SGF) – The Great Leap 2
This is why we created The SALESmanago Growth Framework – this unique, advanced approach enables us to assess the eCommerce company’s growth level, through the prism of the challenges most crucial to its growth:
- We discover the company’s maturity in 4 major areas
- We identify modules to address company’s unique challenges
- We recommend the most suitable strategy based on current use cases and growth plans
- We create a customised solution combining modules and bundles for maximum impact.
Turning Marketing Leaders into Growth Hackers
By meticulous tailoring all the details of the proposed solution to the most actual pain points of each commerce company individually, we empower the ambitious marketing teams, eliminating the burden of features irrelevant at their current stage of development, and providing with just what they need to take a next step on their journey to growth, in budget-efficient manner.
With the solution ecosystem that caters to the needs of even enterprise customers, and constantly developing cutting-edge technologies, we stay a future-proof growth companion for digitally-powered commerce companies.
We envision an eCommerce world where every shopping journey is fueled by customer data and smartly orchestrated with conversion levers optimised by AI-powered automation. Customer data and insights are at the core of all marketing strategies and all messages are tailored across each relevant touchpoint of the path to purchase.
SALESmanago – A Trusted Companion in Growth
We would love to help you on your growth journey.
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