Storyscaping

October 06 2016

A title of best selling book by Gaston Legorburuandi and Darren McColl and the name of marketing trend as well. The main idea is to “Stop creating ads, start creating worlds.” And that’s pretty much the concept of storyscaping – brand creates worlds to root their stories and customers’ stories into this environment.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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SALESmanago launches powerful personalisation tool to drive eCommerce revenue
January 15 2025
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