You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]
Posts from category: Recommended
Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]
The modern workplace struggles with procrastination, distractions, and lack of efficiency. According to a 2018 Udemy report, 78% of Millennials and Generation Z employees admit that they’re distracted at work, and the lack of productivity makes them stressed and unmotivated. The amount of time the workers spend on Facebook only could be costing companies billions […]
Without doubt, human resources are a company’s greatest asset. Among many other factors that surely play a big role in company’s development (know-how, investors, market research…) the key to success are the people who put their talent and effort into their work every single day. You can have great tools and cutting-edge technology, but without […]
A year ago we wrote about Super Bowl. As this year’s Big Game is almost upon us, we would like to remind you about what happened last year and add some juicy news, previews and reviews related to the 2018 Super Bowl. Each year millions of Americans sit down on the couch to watch the […]
Christmas Eve. The office resembles an egg salad on the very hot summer day. The atmosphere is rather casual, gifts were sent a week ago. The most important customers already received your wishes via phone. There’s only one thing left! You must prepare an e-card with a Christmas tree, Baby Jesus, or the First Star, […]
Some marketers are still gazing into their crystal balls instead of rooting their work in empirical data analysis conducted via marketing automation platform. Today we decided to try this approach, and that’s how this unique one-of-the-kind digital marketer’s horoscope became possible. Our office fortune teller John doesn’t promise any accuracy, only tons of fun and […]
It’s not a secret, that 80% of SALESmanago users are from Ecommerce & Online Stores. Every now and then we like to launch a gem designed to fit perfectly their needs. Our newest feature – Live Chat is designed especially for Ecommerce & Online Stores. Live Chats have become the Ecommerce revelation of the past […]
So you think you can automate, right? You bought a marketing automation platform license, made a database import, and even implemented the tracking code on your website. Is there anything that could stop you from becoming the new Jeff Bezos? Unfortunately, there are some common yet severe mistakes you can unwillingly make while implementing your […]
Scary and terrifying – monsters have become a part of mass culture. It is hard to say that they teach us but observing them can enrich us with a deep insight into marketing horrors. What do monsters and Marketing Automation in common? Read the post and see which monster you are! Bloodsucker from Transylvania Vampire: a mythological […]
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Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques Krakow/Poland, January 15, 2025: SALESmanago, Europe’s leading Customer Engagement Platform with […]
Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]
Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data. About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]
What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]
SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]
by Katrin Lewandowski, Senior Marketing Director at SALESmanago The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]
As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until […]
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have […]
By Brian Plackis Cheng, CEO at SALESmanago Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not […]
By Brian Plackis Cheng, CEO at SALESmanago Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge. Embracing zero-party […]