Once we begin to work with Marketing Automation, we face the myriad of brand new marketing and sales market openings. Marketing Automation offers much more than what was possible in marketing until recently. That’s why, at an early stage of work with the system, it’s essential to understand a few fundamentals, which will make your […]
Posts from category: Marketing Automation
It doesn’t happen too often that a new implementation or investment of the business brings 30% in return and still doesn’t seem remarkable and cost-effective. RazorSocial, in cooperation with VentureBeat carried out an interesting research in the field of Marketing Automation. It turned out that statistics mentioned above concern marketing and sales automation systems. Why, […]
SALESmanago, a Poland based cloud based marketing automation platform reported 300% revenue growth in first quarter 2014 and with over 1000 customers in 10 countries SALESmanago is the fastest growing European marketing automation. SALESmanago is also introducing new products in the area of anonymous marketing automation and next gen customer behavioral tracking based on nonSQL […]
Looking into Marketing Automation system, one realizes the myriad of new prospects and means to effectively reach potential and current clients. Marketing Automation market grows at a very high rate and more and more companies start taking advantage of marketing and sales automation. However, before they begin, the question arises: is it worth investing in […]
Marketing automation has settled down for good in marketing strategies of Polish companies. Ideally, it allows for marketing presence of a company in plenty of marketing communication channels. Together with growing number of channels used, their complexity grows as too and the problem of coherent communication on the verge of client and company arises. What […]
In the recent study, MarketingSherpa investigated how marketing departments leverage their budgets, where they plan cuts or progress and what’s left unaffected. Thus, in this research we could also review the most popular marketing channels. It turns out that the most significant increase is expected in e-mail marketing, WWW page and social media. Yet, the […]
SugarCRM system was integrated with SALESmanago Marketing Automation. The new alliance allows all SugarCRM users for smooth synchronization of data kept in both tools. Implementation of CRM and its integration with Marketing Automation results in ROI increase by 14% on average. Thanks to integration, the sales department gains access to valuable information concerning interests of […]
Every day, browsing through WWW analytics, CRM data or market research we seek to learn what our do our clients really want? Though, clients tell or want to tell us what they need. The company often lacks an idea or a tool to hear them out. So how to understand the needs of current and […]
Each new implementation within the company revises its functioning. Marketing Automation implementation transforms the process of lead generation and servicing, as well as the mode marketing and sales department work. It allows for beneficial cooperation between them, as they finally can function in common environment and within the same data base, which benefits efficiency and […]
This short piece of lyrics is from memorable band, The Queen, and it’s their less famous tune, “Machines or ‘Back to Humans’”. Whereas last decades see constant introduction of automation processes into almost every sphere of human being life, the machines haven’t yet taken over completely and there’s still place for rock and roll!
Marketing Automation platform relieves exhausted SMB marketers and opens new personalization possibilities: right message to the right person at the right time. See how it happens.
The third, updated version of our SMB kit: the best free online tools for business, handpicked just for you! We divided the tools into the following categories: project management & communication CRM stock photos microcontent, infographics, image editors social media competition research & SEO See previous versions here: 42 free tools for business 10o free […]
Press Release, KRAKOW, Poland, June 6, 2016 SALESmanago, an all-in-one, cloud based online marketing automation platform used by over 5,000 companies worldwide, following a $6minvestment from 3TS Capital Partners (Cisco, EIF, EBRD) early this year, has launched a range of new solutions for Online Stores & B2C companies. Those include new extended possibilities of behavioral […]
Marketing automation platform SALESmanago has been implemented by Yves Rocher, a worldwide cosmetics and beauty brand. The software boosted the company’s e-mail marketing efficiency by 1,200% and increased the number of new users who buy the suggested sets of products displayed on dynamic recommendations boxes as their first purchase to 30 percent. Download the […]
Ancient Greeks developed the concept of pharmakon: a drug that can both heal you and hurt you. If you take just a little dose, it’s beneficial, but if you overdose, it will amplify your pain. The point behind the term is that there is too much of a good thing. And today we experience that […]
![70% faster sales cycles with Marketing Automation [webinar]](https://blog.salesmanago.com/wp-content/uploads/2016/06/webinar1data_michael31.png)
Marketing Automation will revolutionize your company: you’ll see measureable growth in numerous areas, from lead generation to sales. Marketing and sales departments will stop working silo-like and begin true, constructive cooperation. How Marketing Automation changes companies? – 70% faster sales cycles – 9,3% higher sales quota achievement – objective focus through marketing metrics – […]
In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]
Tests and experiments are the lifeblood of good marketing. This technique liberates you from clichés, common knowledge and following safe paths others go. Instead, you can explore what works for your audience and shape your actions according to data. In other words, you gain power and control. Are you ready for it? Definition of […]
If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]
Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]