Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
Posts from category: Marketing Automation
Atteli, Gold Partner of Bitrix Inc introduced the new module connecting two separate systems – Bitrix24’s and SALESmanago, TOP 12 world’s largest Marketing Automation tool according to Datanyze report. Integration of Marketing Automation and CRM results in ROI increase by 14% on average. Thanks to the new integration, the sales department gains access to a valuable and […]
One of the biggest challenges a marketer faces in e-commerce is driving visitors to WWW page. The challenge is not only number of visitors but their matching to the shop offer. A marketer confronts wide range of possibilities to choose from and needs to pick those channels that will bring clients to the business. MarketingSherpa […]
In an international Marketing Automation market we can observe specialized and sophisticated solutions, with wide spectrum of functionality. When picking up the right tool for your business, you’ll face a tough task: to find a system, which will secure all your needs, at a fair price and ready for further development in the future. Not […]
Marketo, one of Marketing Automation industry leaders, carried out their own research concerning the use of technology in marketing. According to their study, 43% of small businesses, which employ up to 50 persons, do not implement e-mail Marketing systems. However, in bigger companies, Marketing Automation systems are natural choice and are used to pursue more […]
Contacts division into groups with comparable interests is a right step, as it helps to efficiently tailor the content sent to the needs of our potential and current clients. The messages sent to particular contacts and subject tailored to them, turn out to reach much higher opening and click ratings and in addition, significantly increase […]
Two weeks ago we discussed initial processes to be taken by rookies implementing Marketing Automation. We hope you found those tips useful and helpful to understand basic principles and rules when activating a new marketing solution. As we are familiar with the first steps, now it’s time to move on to higher level activities. Today, […]
Marketing Automation keeps growing. It’s been the fastest developing software sector for marketing and sales. However, despite its quick growth and huge prospects, it’s still relatively unexplored among industries not being purely technological. Marketing Automation can be implemented in practically every industry and boost company market position. Below, we introduce 6 industries, which could profit […]
Marketing campaigns implemented with the assistance of Marketing Automation systems reach higher conversion rate by over 200%, than those pursued in traditional way. Looking into Marketing Automation and everything it provides, we can conclude that it comes down to gaining highest conversion rate, which results in sales and real revenue. How does it happen we […]
Once we begin to work with Marketing Automation, we face the myriad of brand new marketing and sales market openings. Marketing Automation offers much more than what was possible in marketing until recently. That’s why, at an early stage of work with the system, it’s essential to understand a few fundamentals, which will make your […]
Sorry. No data so far.
Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]
SALESmanago, a leading European marketing automation platform, for the 5th consecutive year is doubling its revenues and with 200 people employed the company plans to generate $8 mln revenues in 2016. Out of the new 500 customers that joined the platform the most prominent are Oriflame or Amrest, that manages brands such as KFC, PizzaHut […]
![4 Solid Strategies We’ve Used to Boost Traffic by 474% [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2016/08/stock-image-19095325-compressor.jpg)
You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]
In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]
The first law of shitty emails is – if you don’t know how to catch a fish you won’t be able to catch a customer via email. Seriously! What’s wrong with you guys? I open my inbox, and instantly want to delete all incoming messages. And if I, by mistake, open one – I want […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved data security, media presence, integrations, mobile platforms and user reviews. SALESmanago was ranked at the 6th position, overtaking widely recognized Marketing Automation applications, such as […]
Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]
If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it […]
Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]
You already know that a title of your email is an essential part of the message. The next step after entering your mailboxes to click… well, something. In fact, a click is the only way to cause a conversion: to register with an email, to ask for an offer, to make an online purchase, or […]