Marketing and sales automation is possible thanks to person’s behavior identification and monitoring on WWW page and in communication channels. Automation works by reacting to those behaviors and carrying out actions, stated in automation principles. That’s why, working with Marketing Automation, one should place emphasis on identification of highest possible number of contacts. In this […]
Posts from category: Marketing Automation
Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
Atteli, Gold Partner of Bitrix Inc introduced the new module connecting two separate systems – Bitrix24’s and SALESmanago, TOP 12 world’s largest Marketing Automation tool according to Datanyze report. Integration of Marketing Automation and CRM results in ROI increase by 14% on average. Thanks to the new integration, the sales department gains access to a valuable and […]
One of the biggest challenges a marketer faces in e-commerce is driving visitors to WWW page. The challenge is not only number of visitors but their matching to the shop offer. A marketer confronts wide range of possibilities to choose from and needs to pick those channels that will bring clients to the business. MarketingSherpa […]
In an international Marketing Automation market we can observe specialized and sophisticated solutions, with wide spectrum of functionality. When picking up the right tool for your business, you’ll face a tough task: to find a system, which will secure all your needs, at a fair price and ready for further development in the future. Not […]
Marketo, one of Marketing Automation industry leaders, carried out their own research concerning the use of technology in marketing. According to their study, 43% of small businesses, which employ up to 50 persons, do not implement e-mail Marketing systems. However, in bigger companies, Marketing Automation systems are natural choice and are used to pursue more […]
Contacts division into groups with comparable interests is a right step, as it helps to efficiently tailor the content sent to the needs of our potential and current clients. The messages sent to particular contacts and subject tailored to them, turn out to reach much higher opening and click ratings and in addition, significantly increase […]
Two weeks ago we discussed initial processes to be taken by rookies implementing Marketing Automation. We hope you found those tips useful and helpful to understand basic principles and rules when activating a new marketing solution. As we are familiar with the first steps, now it’s time to move on to higher level activities. Today, […]
Marketing Automation keeps growing. It’s been the fastest developing software sector for marketing and sales. However, despite its quick growth and huge prospects, it’s still relatively unexplored among industries not being purely technological. Marketing Automation can be implemented in practically every industry and boost company market position. Below, we introduce 6 industries, which could profit […]
Marketing campaigns implemented with the assistance of Marketing Automation systems reach higher conversion rate by over 200%, than those pursued in traditional way. Looking into Marketing Automation and everything it provides, we can conclude that it comes down to gaining highest conversion rate, which results in sales and real revenue. How does it happen we […]
The first law of shitty emails is – if you don’t know how to catch a fish you won’t be able to catch a customer via email. Seriously! What’s wrong with you guys? I open my inbox, and instantly want to delete all incoming messages. And if I, by mistake, open one – I want […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved data security, media presence, integrations, mobile platforms and user reviews. SALESmanago was ranked at the 6th position, overtaking widely recognized Marketing Automation applications, such as […]
Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]
If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it […]
Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]
You already know that a title of your email is an essential part of the message. The next step after entering your mailboxes to click… well, something. In fact, a click is the only way to cause a conversion: to register with an email, to ask for an offer, to make an online purchase, or […]
What should Marketing Automation professionals read? Find a list of 21 excellent blogs on the subject.
![[Video] New School of Marketing with Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2016/07/marketing-automation.png)
There is a lot of things that marketers hate about their jobs. 78% of them ranked their happiness at work as greater than “satisfied,” yet simultaneously, 2/3 of them say that they want to leave the current job within the next 2 years. It looks like a love-hate relationship. Learn why it looks that way.
![[Guest Post] 4 Critical Tips for Qualifying and Scoring Your Leads](https://blog.salesmanago.com/wp-content/uploads/2016/07/how-to-get-more-leads.jpg)
Website traffic is the pot of gold at the end of the rainbow! When you see a spike, you know you’ve done something right. All of the content you’ve published is finally pulling people in. They’re sharing your material and signing up to find out more. Isn’t that what everything you wanted..? […]
Why do we love email marketing? Because it’s cost-effective, powerful and easy-to-track way of staying in touch with our audience. See 70 up-to-date stats that prove it.