Many entrepreneurs wrestle with similar problems. When did I recently contact this or that client? Didn’t I forget about someone important? Or how many clients are close to purchase decision and I should take better care of them? And then, when we look at the sales forecast and the number of acquired contacts, there’s even […]
Posts from category: Marketing Automation
Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.
Marketing Automation allows to automate almost every element of marketing–sales process. Automation, even being strongly mechanically affiliated, was in fact invented by nature. Initial processes within human being body, like breathing or heart beating, are prompted and automated by nature. Even though, there’s an anxiety among marketers who wonder whether complete automation won’t dehumanize communication […]
Creating content for Lead Nurturing is completely different challenge to classic content preparation for sales and marketing. Marketing Automation allows to implement automatic, personalized and custom-made educational programs. In fact, it’s the content that decides about their effectiveness and possible higher revenue. So how to select, prepare and create content, which will educate potential client […]
E-Mail Marketing is one of the initial gizmo for the Internet marketing that marketers were provided with and it still is the most popular marketing tool. Huge popularity, low cost and relatively simple implementation make us receive more and more messages and their effectiveness is increasingly lower. Does that mean E-Mail Marketing became tactics of […]
Taking advantage of Marketing Automation merged with CRM brings businesses specific benefits and becomes more and more popular among various industries. Suitably used data gathered by Marketing Automation and marketing-sales process automation allow for successful guidance of acquired contacts to the purchase decision. Does this mean that a classic sales representative is redundant?
‘Research Corp’ carried out their own research concerning using technology in building brand awareness and acquiring potential clients. Most of the companies surveyed base their processes on CRM integrated with Marketing Automation, which is responsible for monitoring of potential clients’ behavior and tailored communication with them. Such merge allows marketers to gain maximum ROI from […]
Forgetting curve is a way back confirmed phenomenon of human brain. It turns out that most of us forget 79% of new information within a few days since learning about it. For entrepreneurs, it means that their potential clients forget most information received in marketing and sales activities or they even blow completely info existence. […]
The number of businesses and persons around the world taking advantage of Marketing Automation grows day in, day out. Does making brand new technologies available to marketers lets them work better and influences their performance? Essentially not, and that’s why it’s so important for a purchase of a new tool to go together with the […]
Marketing and sales automation is possible thanks to person’s behavior identification and monitoring on WWW page and in communication channels. Automation works by reacting to those behaviors and carrying out actions, stated in automation principles. That’s why, working with Marketing Automation, one should place emphasis on identification of highest possible number of contacts. In this […]
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Our next monthly Basic Training for New Partners will be held on 17-18 November in Food&People, a restaurant and conference center located in Behnauer’s headquarters in Kraków. For our Seminar, we would like to invite our New Partners’ representatives as well as their workers interested in the training. If you decide to participate in the […]
Recently, SALESmanago had a few organizational changes. One of the changes was the separation of a dedicated team to work with SALESmanago partners. The aim of this action was and is the best cooperation and assistance to our partners. We are here for you, so if you have any problems or questions, do not hesitate […]
Meet the new possibilities of SALESmanago and see how we change to meet growing expectations of marketers and their customers. To find out all about new SALESmanago features be sure to check out the articles from our Blog: RFM Model – how to successfully segment your database Are bots the new Apps? SALESmanago launches new […]
It is necessary for the platform to constantly change in order to meet growing expectations of our clients. Read about our new features: >> Web Push Notifications – enables to conduct communication in a custom way, even with anonymous users. It only takes for a contact to visit a monitored website and agree to receive […]
Cracow’s beauty shines the most in the Spring. Therefore we’ve decided to set a new date for the 2017’s most prestigious marketing event! Marketing Automation Congress is officially rescheduled for 26th April 2017. Our goal is to deliver the latest insights into marketing trends, present the newest tools, and show how to bring them all […]
Last week we shared with you the first part of digital marketer’s glossary. Today we give you part 2! In-app notifications – Messages communicated inside the application, not by SMS or push notifications. It means that to read them, user needs to open an app. Lead Management – B2B term meaning contact managing system, set […]
Whether you work in B2B, B2C, C2B, O2O or every other X2X, there are few terms you should know backwards and forwards. We suggest 40, in our opinion key concepts. We hope, that in the future we’ll manage to turn this article into a full-time glossary, as for beginner marketers as for the ones, who […]
![Supercharging Marketing Automation With Content Marketing [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2016/09/man-with-flying-lightbulbs.jpg)
Marketing automation provides the opportunity to target prospects more accurately in less time. However, without the right content, marketing automation quickly turns into spam, cold calls, and junk mail, targeting the same people over and over with the same unwelcome message. Marketing automation needs content marketing to deliver the right content, to the right person, […]
SALESmanago won a silver medal in 2016 SaaS Games, GetApp’s ranking, based on user reviews. The Polish software is the only one representing Europe among its American competitors. SALESmanago classified as second, overtook applications such as Hubspot and ActiveCampaign. “SALESmanago Marketing Automation deserves credit for breaking the American stranglehold on this event. The Polish-built […]
Marketing Automation: Anonymous website traffic monitoring, Contact Identification, Client’s Profile = Personal Data + Behavioral Data + Transactional Data, Customer Segmentation, Real-Time Offer Personalization, Automated Communication Adjusted to Client’s Activity, Reaching the Right Person in the Right Place, Time, and Channel. Marketing Automation vs Ecommerce: 68% of carts abandoned, Rescue emails show 621% higher conversion […]