Localized Marketing Automation is a technology, which assists in management of marketing strategies in companies with centralized headquarters and a number of branches at various locations. It was created in order to let particular branches effectively generate demand on a local level, keeping integrity of the whole brand at the same time. Some tools of […]
Posts from category: Marketing Automation
Many entrepreneurs wrestle with similar problems. When did I recently contact this or that client? Didn’t I forget about someone important? Or how many clients are close to purchase decision and I should take better care of them? And then, when we look at the sales forecast and the number of acquired contacts, there’s even […]
Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.
Marketing Automation allows to automate almost every element of marketing–sales process. Automation, even being strongly mechanically affiliated, was in fact invented by nature. Initial processes within human being body, like breathing or heart beating, are prompted and automated by nature. Even though, there’s an anxiety among marketers who wonder whether complete automation won’t dehumanize communication […]
Creating content for Lead Nurturing is completely different challenge to classic content preparation for sales and marketing. Marketing Automation allows to implement automatic, personalized and custom-made educational programs. In fact, it’s the content that decides about their effectiveness and possible higher revenue. So how to select, prepare and create content, which will educate potential client […]
E-Mail Marketing is one of the initial gizmo for the Internet marketing that marketers were provided with and it still is the most popular marketing tool. Huge popularity, low cost and relatively simple implementation make us receive more and more messages and their effectiveness is increasingly lower. Does that mean E-Mail Marketing became tactics of […]
Taking advantage of Marketing Automation merged with CRM brings businesses specific benefits and becomes more and more popular among various industries. Suitably used data gathered by Marketing Automation and marketing-sales process automation allow for successful guidance of acquired contacts to the purchase decision. Does this mean that a classic sales representative is redundant?
‘Research Corp’ carried out their own research concerning using technology in building brand awareness and acquiring potential clients. Most of the companies surveyed base their processes on CRM integrated with Marketing Automation, which is responsible for monitoring of potential clients’ behavior and tailored communication with them. Such merge allows marketers to gain maximum ROI from […]
Forgetting curve is a way back confirmed phenomenon of human brain. It turns out that most of us forget 79% of new information within a few days since learning about it. For entrepreneurs, it means that their potential clients forget most information received in marketing and sales activities or they even blow completely info existence. […]
The number of businesses and persons around the world taking advantage of Marketing Automation grows day in, day out. Does making brand new technologies available to marketers lets them work better and influences their performance? Essentially not, and that’s why it’s so important for a purchase of a new tool to go together with the […]
Cracow’s beauty shines the most in the Spring. Therefore we’ve decided to set a new date for the 2017’s most prestigious marketing event! Marketing Automation Congress is officially rescheduled for 26th April 2017. Our goal is to deliver the latest insights into marketing trends, present the newest tools, and show how to bring them all […]
Last week we shared with you the first part of digital marketer’s glossary. Today we give you part 2! In-app notifications – Messages communicated inside the application, not by SMS or push notifications. It means that to read them, user needs to open an app. Lead Management – B2B term meaning contact managing system, set […]
Whether you work in B2B, B2C, C2B, O2O or every other X2X, there are few terms you should know backwards and forwards. We suggest 40, in our opinion key concepts. We hope, that in the future we’ll manage to turn this article into a full-time glossary, as for beginner marketers as for the ones, who […]
![Supercharging Marketing Automation With Content Marketing [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2016/09/man-with-flying-lightbulbs.jpg)
Marketing automation provides the opportunity to target prospects more accurately in less time. However, without the right content, marketing automation quickly turns into spam, cold calls, and junk mail, targeting the same people over and over with the same unwelcome message. Marketing automation needs content marketing to deliver the right content, to the right person, […]
SALESmanago won a silver medal in 2016 SaaS Games, GetApp’s ranking, based on user reviews. The Polish software is the only one representing Europe among its American competitors. SALESmanago classified as second, overtook applications such as Hubspot and ActiveCampaign. “SALESmanago Marketing Automation deserves credit for breaking the American stranglehold on this event. The Polish-built […]
Marketing Automation: Anonymous website traffic monitoring, Contact Identification, Client’s Profile = Personal Data + Behavioral Data + Transactional Data, Customer Segmentation, Real-Time Offer Personalization, Automated Communication Adjusted to Client’s Activity, Reaching the Right Person in the Right Place, Time, and Channel. Marketing Automation vs Ecommerce: 68% of carts abandoned, Rescue emails show 621% higher conversion […]
Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]
SALESmanago, a leading European marketing automation platform, for the 5th consecutive year is doubling its revenues and with 200 people employed the company plans to generate $8 mln revenues in 2016. Out of the new 500 customers that joined the platform the most prominent are Oriflame or Amrest, that manages brands such as KFC, PizzaHut […]
![4 Solid Strategies We’ve Used to Boost Traffic by 474% [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2016/08/stock-image-19095325-compressor.jpg)
You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]
In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]