Posts from category: Marketing Automation


When your marketing doesn’t work

Do you run various marketing activities and operate in all possible channels? Do you look for innovations and more successful forms of advertising? Do you spend money on Google AdWords campaigns and cannot see significant results? Sounds familiar. Check where you make mistakes and fix it with Marketing Automation.

Marketing Automation and the last mile problem

The last mile problem is everything that happens between the moment goods/products leave the warehouse and their pick up, as well as what happens directly after supplier leaves our house. The last mile makes another context for effective leverage of Marketing Automation. Aside from product delivery itself, it goes one step further providing client with […]

Marketing Automation for lawyers?

Law firms often believe that marketing department will help them quickly and easily acquire dozens of new clients. The truth is many of them don’t follow and cope with the latest marketing technologies and solutions and they are practically absent in digital communication channels.

How to prove benefits of Marketing Automation to your boss

Are you convinced Marketing Automation will help your company grow up? Have you investigated new solutions regarding automation? Is it only about prompting you boss now? If so, we have a few useful tips you can use when talking with the executives to prove such software can be really beneficial.

A few tips on effective automation

Marketing Automation is a prized tool by salespersons and clients as well. Businesses will surely increase conversion rate and clients will be provided with more interesting content, which may arouse their engagement and comfort. Below, you’ll find a few tips one can’t forget about to implement automation successfully.

5 deadly sins of e-mail marketing

It’s harder and harder to cut through to potential client in the information chaos flooding us from everywhere and through all possible channels. For that reason, there’s need for stronger and more personalized relations with the receiver. One of the most successful methods to maintain proper relation with clients is e-mail marketing, which implemented accordingly, […]

How to successfully implement Marketing Automation

Marketing Automation is a sophisticated technology, which provides salespersons with vitally important tools for marketing strategy management. Yet, one needs to remember that only by having them, spectacular success is not guaranteed at all. The key is an adequate implementation, as well as appropriate use of particular functionalities.

SALESmanago will automatically send your newsletter, at the best day and hour and to each addressee separately

It’s one of the most argued subjects related to E-Mail Marketing, that is when it’s the best time to send newsletter to benefit most. Every case study, report or expert opinion is varied and contrasting. Meanwhile, SALESmanago introduces brand new functionality, which ceases those speculations once and forever. The system individually monitors and analyses activity […]

Localized, or local Marketing Automation

Localized Marketing Automation is a technology, which assists in management of marketing strategies in companies with centralized headquarters and a number of branches at various locations. It was created in order to let particular branches effectively generate demand on a local level, keeping integrity of the whole brand at the same time. Some tools of […]

Memory of a Marketing Automation Congress 2015
Memory of a Marketing Automation Congress 2015

On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them […]

All you have heard of marketing automation for B2C might be wrong. Let’s talk Customer Value Marketing – new marketing approach for B2C and Online Stores
All you have heard of marketing automation for B2C might be wrong. Let’s talk Customer Value Marketing – new marketing approach for B2C and Online Stores

You probably have heard of the widely repeated phrase which goes like this: “More and more B2C marketers are adopting B2B strategies”. A few years ago it was developed by the leading marketing automation research analysts and then promoted by all the major providers of marketing automation tools in the US. Today, after 5 years […]

Digital Marketer’s Pocket Dictionary [Ebook]
Digital Marketer’s Pocket Dictionary [Ebook]

Everyone is talking about marketing, we are playing it like some athletic activitie, we breathe it day to day. We move quite intuitively in thicket of terms and buzzwords coming from different industries . But sometimes to understand it we have to stop, and in our mind repeat the sentence we’ve heard. Marketing language is […]

51 HOT Mobile Marketing and Social Media Stats [Infographic]
51 HOT Mobile Marketing and Social Media Stats [Infographic]

Mobile devices became an integral part of our civilization. Cells accompany us practically 24/7. We treat them as our personal assistants, helping us to go through the day from a to izzard – they organize tasks, communicate with others, navigate through cities, and entertain us. They’re relatively cheap, available to all of us and user-friendly […]

We Need to Talk About Customer Value Marketing
We Need to Talk About Customer Value Marketing

So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don’t need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let’s […]

How to Integrate SALESmanago with Youtube Player? [Free Template]
How to Integrate SALESmanago with Youtube Player? [Free Template]

We love moving pictures – whether we watch them on TV, laptop, tablet or smartphone. Making instructional, advertising, and product showcasing videos became common thing for both global, big brands, but also smaller local ones. It’s much easier for us, recipients of content, to engage in something colorful and moving, than with static picture or […]

Partners’ Sales Records
Partners’ Sales Records

We have over 500 reselling partners worldwide on every continent, except for Antarctica. 275 Partners are outside of Poland, from whole Europe, North Africa, USA, Canada, Mexico, Ecuador, Peru, Colombia, Australia, China, Japan, India and so on. In 2016 so far we acquired 138 new Partners outside of Poland, 23 of them are Premium Partners. […]

SALESmanago New Clients
SALESmanago New Clients

Have a brief look at most prominent customers who joined the platform. Oriflame – an international company that sells personal care, accessories and nutritional products online and direct AmRest – an international fast-food and casual dining restaurant operator, manages brands such as KFC, Pizzahut or Starbucks BFashion – online clothing store popular in Eastern Europe […]

Annual Partners Meeting
Annual Partners Meeting

The first in the history SALESmanago Partners Annual Meeting for key partners was held on 29 – 30 of September at the Benhauer headquarters in Krakow. 28 people from 11 countries attended the meeting. Among our partners were present: DataTalks (Sweden), Mediabrands (Estonia), Onboard CRM (Romania), ByTek Marketing (Italy), AdBeacon (Slovenia), BugTV (Hungary), Marco (Czech […]