DMA is world’s biggest independent organization dealing with development and protection of Data Driven Marketing, which is based on clients’ data analysis like consumers’ behavior, WWW visits, purchase choices, response to marketing and sales messages and geolocation. Direct Marketing Association was established in 1916 and already associates members from over 40 countries.
Posts from category: Marketing Automation
Do you run various marketing activities and operate in all possible channels? Do you look for innovations and more successful forms of advertising? Do you spend money on Google AdWords campaigns and cannot see significant results? Sounds familiar. Check where you make mistakes and fix it with Marketing Automation.
The last mile problem is everything that happens between the moment goods/products leave the warehouse and their pick up, as well as what happens directly after supplier leaves our house. The last mile makes another context for effective leverage of Marketing Automation. Aside from product delivery itself, it goes one step further providing client with […]
Law firms often believe that marketing department will help them quickly and easily acquire dozens of new clients. The truth is many of them don’t follow and cope with the latest marketing technologies and solutions and they are practically absent in digital communication channels.
Dynamic banners in e-mail messages is new functionality in SALESmanago. The new option allows to place an area in every newsletter template, where system will automatically embed appropriate banner, on the basis of recipient’s behavioral data. This is an ideal solution if we want to enhance the adjustment of message content, especially when only a […]
Are you convinced Marketing Automation will help your company grow up? Have you investigated new solutions regarding automation? Is it only about prompting you boss now? If so, we have a few useful tips you can use when talking with the executives to prove such software can be really beneficial.
Marketing Automation is a prized tool by salespersons and clients as well. Businesses will surely increase conversion rate and clients will be provided with more interesting content, which may arouse their engagement and comfort. Below, you’ll find a few tips one can’t forget about to implement automation successfully.
It’s harder and harder to cut through to potential client in the information chaos flooding us from everywhere and through all possible channels. For that reason, there’s need for stronger and more personalized relations with the receiver. One of the most successful methods to maintain proper relation with clients is e-mail marketing, which implemented accordingly, […]
Marketing Automation is a sophisticated technology, which provides salespersons with vitally important tools for marketing strategy management. Yet, one needs to remember that only by having them, spectacular success is not guaranteed at all. The key is an adequate implementation, as well as appropriate use of particular functionalities.
It’s one of the most argued subjects related to E-Mail Marketing, that is when it’s the best time to send newsletter to benefit most. Every case study, report or expert opinion is varied and contrasting. Meanwhile, SALESmanago introduces brand new functionality, which ceases those speculations once and forever. The system individually monitors and analyses activity […]
So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don’t need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let’s […]
Autumn is the season of deep thoughts, warm tea, and falling leaves. It’s the end of heat waves – people are returning from their holidays, going back to the usual work routine. At such times taking the pen and paper to write down some goals for the remaining time of the year seems to be […]
![How to Integrate SALESmanago with Youtube Player? [Free Template]](https://blog.salesmanago.com/wp-content/uploads/2016/09/gora.jpg)
We love moving pictures – whether we watch them on TV, laptop, tablet or smartphone. Making instructional, advertising, and product showcasing videos became common thing for both global, big brands, but also smaller local ones. It’s much easier for us, recipients of content, to engage in something colorful and moving, than with static picture or […]
We have over 500 reselling partners worldwide on every continent, except for Antarctica. 275 Partners are outside of Poland, from whole Europe, North Africa, USA, Canada, Mexico, Ecuador, Peru, Colombia, Australia, China, Japan, India and so on. In 2016 so far we acquired 138 new Partners outside of Poland, 23 of them are Premium Partners. […]
Have a brief look at most prominent customers who joined the platform. Oriflame – an international company that sells personal care, accessories and nutritional products online and direct AmRest – an international fast-food and casual dining restaurant operator, manages brands such as KFC, Pizzahut or Starbucks BFashion – online clothing store popular in Eastern Europe […]
The first in the history SALESmanago Partners Annual Meeting for key partners was held on 29 – 30 of September at the Benhauer headquarters in Krakow. 28 people from 11 countries attended the meeting. Among our partners were present: DataTalks (Sweden), Mediabrands (Estonia), Onboard CRM (Romania), ByTek Marketing (Italy), AdBeacon (Slovenia), BugTV (Hungary), Marco (Czech […]
Our next monthly Basic Training for New Partners will be held on 17-18 November in Food&People, a restaurant and conference center located in Behnauer’s headquarters in Kraków. For our Seminar, we would like to invite our New Partners’ representatives as well as their workers interested in the training. If you decide to participate in the […]
Recently, SALESmanago had a few organizational changes. One of the changes was the separation of a dedicated team to work with SALESmanago partners. The aim of this action was and is the best cooperation and assistance to our partners. We are here for you, so if you have any problems or questions, do not hesitate […]
Meet the new possibilities of SALESmanago and see how we change to meet growing expectations of marketers and their customers. To find out all about new SALESmanago features be sure to check out the articles from our Blog: RFM Model – how to successfully segment your database Are bots the new Apps? SALESmanago launches new […]
It is necessary for the platform to constantly change in order to meet growing expectations of our clients. Read about our new features: >> Web Push Notifications – enables to conduct communication in a custom way, even with anonymous users. It only takes for a contact to visit a monitored website and agree to receive […]