No doubt the success of Marketing Automation class systems in the recent years is related to the effectiveness of reaching potential clients with accurately tailor-made offer, based on personal data, activities and individual preferences. Marketing Automation is a prospective venture because it gives clients what they need – the power to choose. In marketing, automation […]
Posts from category: Marketing Automation
In a previous entry about conversion, we detailed five proven practices, which have real influence on building communication strategies and as a result foundation for sales conversion. The role of storytelling, reviews and opinions from clients and particularly regular analysis of conversion rates was highlighted. Reading today’s entry, you’ll learn ten proven methods to increase […]
High sales conversion rate is often regarded a signal of company success. However, in order to be able to follow its gradual growth, it’s worth to know what stands behind this boost and what activities to start with in order to efficiently and mindfully build value of the company. Below, you’ll find five elements it’s […]
Customer Relationship Management is a solution, which has revised the process of sales and customer service. While many CRM systems include certain marketing tools, none of them can substitute or provide solutions required by marketers to carry out integrated marketing campaigns. CRM is a valuable solution to follow the sales but it doesn’t provide complete […]
Marketers constantly search for new approaches to achieve better and better results of their campaigns and this way gain higher ROI ratings. Businesses have been evolving and expanding day in, day out. Accomplishing desired goals becomes real challenge for marketing departments. Fortunately, there is something that grants them coherent and efficient processes and at the […]
Marketing Automation lets you know your potential customers better and adjust communication to their profile, needs or buying process stage. But apart from contact data, history of interactions and transactional data, it is recommended to feed your marketing ecosystem with information that visitors can share with you voluntarily. Such possibility has just been unlocked by […]
Standard e-mail marketing ceased to be efficient long ago. Bursting inboxes, new filter methods, severe e-mailing rules. Proper e-mail marketing is a complex thing, where norms and assumptions are more and more brutal for an average marketer. Previously, e-mail marketing was main source of information about current events in the world. Nowadays, the lead has […]
… if you expect that a simple fact of marketing automation alone will solve all your problems. It’s not enough to buy software license. First of all, it’s because taking advantage of Marketing Automation system is a complex process and switching to automation, without taking certain steps, may turn out waist of time and money. […]
About 77% of marketing department executives acknowledge that the main reason for their Marketing Automation implementation was the willingness to increase revenue of the company. By the end of 2015 utilization of Marketing Automation systems is to increase by 50%. However, among various optimistic statistics, there is some problematic data. Huge flow of information makes […]
A dispute has been going on between advocates of Marketing Automation and enthusiasts of ultimate personalization in sales – marketing activities. The essential question is: shall we focus on effective identification of individual clients’ needs or additional costs minimization and concentration on full automation of our marketing? The solution was developed with Marketing Automation becoming […]
SALESmanago, a cloud-based European Marketing Automation Platform, was ranked as the 11th fastest growing technology company in Central Europe in latest Deloitte Fast 50 ranking. The ranking analyzes technology companies in all Central European countries. SALESmanago with 976% growth rate over the last 5 years takes at the same time the position of the 4th fastest […]
Here in SALESmanago, we are huge fans of the automate-everything-you-can approach. We have tons of fun inventing and designing new features that can save our customers’ time and help them work more efficiently. During one of the numerous upgrades of our complex functionalities, database analysis, and connecting CRM with social media platforms, we realized that […]
On November 25th, 2016 in Bologna the top marketing specialists will gather to discuss the hottest trends in digital marketing, i. e. SEO, Social, Growth Hacking, and ADV. We are also planning to show up there, not only as the attendees but also as a speaker. Our fantastic Country Manager, Julita Kowalczyk will introduce you […]
SALESmanago introduces Customer Value Marketing and RFM based Marketing Automation features for Online Stores and B2C companies. SALESmanago, a leading provider of marketing automation software used by 5000 companies worldwide, launched a unique new set of features around RFM based Marketing Automation which helps marketers to increase the value of customers. The new solutions enable […]
Dearest readers! Here’s our haiku on stepping out of the pillow-blanket fort when the cold October rain begins to fall: Sad October Rain – No no no no no no no My blanket fort rocks or simple No no no no no October no no no no no- no no no no no […]
![How Can Marketing Automation Fix the Event Marketing Circle? [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2016/10/salesmanago-event-marketing-cycle.jpg)
Hosting a marketing event or being an exhibitor can turn your business potential into success. It does, however, come at a price regarding efforts and time dedication. Event Marketing can eat up a lot of your time, budget, and resources, but it doesn’t have to. In this article, you will find out how to bring […]
On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them […]
You probably have heard of the widely repeated phrase which goes like this: “More and more B2C marketers are adopting B2B strategies”. A few years ago it was developed by the leading marketing automation research analysts and then promoted by all the major providers of marketing automation tools in the US. Today, after 5 years […]
![Digital Marketer’s Pocket Dictionary [Ebook]](https://blog.salesmanago.com/wp-content/uploads/2016/10/salesmanago-ebook-dictionary.jpg)
Everyone is talking about marketing, we are playing it like some athletic activitie, we breathe it day to day. We move quite intuitively in thicket of terms and buzzwords coming from different industries . But sometimes to understand it we have to stop, and in our mind repeat the sentence we’ve heard. Marketing language is […]
![51 HOT Mobile Marketing and Social Media Stats [Infographic]](https://blog.salesmanago.com/wp-content/uploads/2016/09/info_wpis_en.png)
Mobile devices became an integral part of our civilization. Cells accompany us practically 24/7. We treat them as our personal assistants, helping us to go through the day from a to izzard – they organize tasks, communicate with others, navigate through cities, and entertain us. They’re relatively cheap, available to all of us and user-friendly […]