If you keep on repeating that your company distinguishes itself with highest standards of customer service, read this text. Spoiling your customers rotten seems to be fundamental today, but actually it’s far less practiced than discussed, and doesn’t always work to business’ advantage.
Posts from category: Marketing Automation
Imagine that you’ve lost half of email addresses from your base. After having sent an experimental newsletter. You keep staring in amazement as people hit “unsubscribe” or “mark as spam” buttons, one after another. One part of you just can’t believe that this is really happening. Second one can hear door opening and sound of […]
A cat among PVC pipes, penguin on a trekking bike, koala bear with teflon pan in his paw, a meme which was so funny 3 weeks ago: these all are not elements of social media strategy, but just random Pinterest browsing. You can’t create breath-taking content or build relationships what way. You can however lose […]
91% of B2B and 86% of B2C companies use content marketing, 84% of firms currently use or prepare for implementing Marketing Automation. Obviously these two are crucial trends in B2B as well as in B2C marketing. Nevertheless, strategic implementation of both procedures causes a lot of trouble. Content marketing specialists feel alarm for possible sacrifice […]
Today beacons might be a pioneer thing, but it will soon change. According to Business Insider, in 2014 only 3% of companies tracked online behavior of their customers, but 72% of them declared that they will start to do so in 5 years. Beacons will become part of our reality. No surprise: as no other […]
Email list is an edgy topic. We all desire the Holy Grail: trick for fast and massive increasing of its volume. Let any of you who has never tried some shortcuts here, be the first to throw a stone. But we know also that one mustn’t sacrifice list’s quality for its volume. So we need […]
Up to 50% commission: that’s how much resellers earn in new, updated affiliate program of SALESmanago, the biggest marketing automation system in Europe, used by over 2000 companies in 30 countries. The software is provided by Polish company Benhauer, which from 3 years regularly increases its revenue by 100%. According to Gartner’s analysis, marketing automation is […]
Lead scoring is a powerful tool, if you can use it. Working with it opens brand new possibilities, but demands quite a lot of work – it requires developing individual scoring system. It’s a long process, but on the way you will get to know your clients like never before. See what problems you might […]
In Judy’s flower shop there is a poster over the counter with first sentence from Virginia Woolf’s novel: „Mrs. Dalloway said she would buy the flowers herself”. When you enter, the text immediately catches your eye. If you can recognize the quote, you’re reminded of melancholic mood of the book and frames from Stephen Daldry’s […]
Let’s skip the obvious. You know that unsubscribe link is needed, you recognize importance of subject line, you tremble at a thought than some people actually still buy email adresses lists and use them, sending emails without recipients’ permision. Nonetheless the notion of spam makes every marketer nervous. Nothing strange about it: according to Target Marketing, […]
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The first month of 2017 in SALESmanago passed in a split second. We have a new board member, we won 400 000 PLN for advertising campaign as the Young Brand of Success, and we’re slowly getting closer to the sporting event – IT Boxing Day, where you can learn a thing or two about professional […]
![Holes in Emarketing: Money Leaks in Your Budget [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-budget-leakage-may-cost-you.jpg)
Are your online promotional activities free of money leaks? Make sure that no part of your advertising budget is wasted. Is online marketing the most cost-effective marketing method? That’s up for discussion. But surely online activities are the most easily measurable. With well-configured analytics you can clearly see how much views, clicks, leads and even […]
26th of January 2017, SALESmanago was awarded with a first prize in a prestigious contest Mloda Marka Sukcesu (The Young Brand of Success), receiving a cash prize for the advertising purposes. The 6th edition of the competition was organized by one of the most important newspapers in Poland – Rzeczpospolita. Companies selected to join the contest […]
Imagine a company where no one knows who’s employed. There are no agreements, no interviews. The executives attend meetings with the random people with different levels of commitment and a different profile of qualifications. Sometimes they even don’t understand each other’s languages. It sounds a bit like administrative and managerial hell, isn’t it? Also, this […]
![[Infographics] The Road from a Random Lead to the Loyal Customer with Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-infographics-road-fromlead-to-retention.jpg)
The road from the first visit in the e-store to recommending the brand to friends and family is usually long and winding. Not everyone who came to the site will be a customer, and not everyone who bought something will come back for more. Usually, I describe how to use different tools to support digital […]
The percentage of businesses that use CRM tools in UE increased by 23.5% during the past ten years. The popularity of marketing automation tools grows bit by bit on a yearly basis. It’s great news! It means that we’re leaving behind us the times of clumsy, spam campaigns, and lean towards personalized communication combined with […]
Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]
![[Infographics] Digital Marketer’s Toolbox – 2017 Edition](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-siteimpulse-emarketer-tools-2017mini-1024x536.png)
Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]
![How to Create a 100% SPAM Email [Frivolous Handbook]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-spam-email.jpg)
SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]