Today marketer must be both a raconteur and a data scientist. We discuss combining these two skills in storytelling with use of marketing Automation. Did you know that the system can serve that purpose? Therefore everyday current marketing actions won’t overshadow bigger aim and you will fulfill each element of communication with meaningful story. Don’t […]
Posts from category: Marketing Automation
44% of marketers who don’t use Marketing Automation have no idea what it is and what purposes it serves. A lot of myths surround that set of tools: that it delivers mechanic, robotic communication, that it’s difficult in use and expensive (designed for big rich market players)… But these false judgments come often not (only) […]
Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of […]
Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him […]
Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty […]
How to do B2B Email templates is like politics – everyone has an opinion. But what is the best way, or is there a ‘best’ way? In this Blog I want to explore a couple of options and some surprising suggestion on how you can improve your email templates and most importantly your STATISTICS! When searching ‘B2B […]
Forget love, lust and BDSM, forget lip-biting, eye-rolling and gasping. 50 Shades of Grey discusses something completely different: new type of consumer – emotional, internally conflicted and active. That’s the reason for its success – it’s neither the first soft porn addressed to women nor the most bold or original one. Trilogy’s fame came from […]
“I’m running a business, not a charity!” How many times have you heard this? How many times have you said this yourself? But maybe you judge a book by its cover. Helping those in need and responsibility for the planet could be really profitable. And it’s not about CSR or ethical standards in production or […]
Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though […]
25% of data collected by average B2B company is just trash, according to SiriusDecisions. Data we collect are often inaccurate, therefore worthless (they inform us only that there must be a problem with our forms if nobody wants to fill them properly). How to improve quality of collected data? With progressive profiling, current verification and […]
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![[FREE EBOOK] 5 Ecommerce Problems and how to solve them using Marketing Automation Platform, Part 1](https://blog.salesmanago.com/wp-content/uploads/2017/03/salesmanago-5-ecommerce-problems.jpg)
Ecommerce industry has its own rules. What is its strength can be at the same time one of the major pitfalls for online stores owners, especially for rookies that are unaware of their existence. Many Jeff-Bezos-wannabes, lured by the promise of cutting rental costs, throw themselves at the deep end and meet a solid wall. […]
We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions) Magento 2, […]
Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]
We get attached to our devices, and that’s a fact you can’t ignore. A few years ago, the very interesting trend appeared: BYOD (Bring Your Own Device). Shortly speaking, it means that employers allow their employees to bring devices they like to work at to the office. Despite some security concerns, BYOD became a widely […]
IT and boxing, boxing and IT. You probably won’t find a match that would be less apparent. But we did it! We placed some IT guys in the ring, put the gloves on their hands (also hand wraps, headgears, and mouthguards) and told them to fight! And you know what? It was awesome! But let’s […]
It is HIM – the Mythical Database Buster, the nightmare of KPIs and the Bogeyman of Marketing Department: beware of the OPT-OUT. The term opt-out means no more nor less than a set of methods that allow users to stop receiving content from a given sender. It is usually linked with email marketing, but it […]
The Imitation Game I propose to consider the question, “Can machines think?” This should begin with definitions of the meaning of the terms “machine” and “think.” The definitions might be framed so as to reflect so far as possible the normal use of the words, but this attitude is dangerous, If the meaning of […]
![[Infographics] Marketing Automation – Solutions for Ecommerce](https://blog.salesmanago.com/wp-content/uploads/2017/02/salesmanago-solutions-for-ecommerce.jpg)
Not so long ago we’ve presented you the life cycle of lead – from casual and anonymous visitor straight to the loyal customer. Client’s relationship with a brand is shaped differently at each stage. The beginning is always difficult – you must earn the trust of a complete stranger, to convince her to pass one […]
![Fall in Love with Marketing Automation [Rule Examples]](https://blog.salesmanago.com/wp-content/uploads/2017/02/salesmanago-fall-in-love-with-automation.jpg)
On Valentine’s Day lovers they give each other flowers and chocolate. We want to give our dear readers something more useful: some recipes for simple yet effective automation rules. See how to make your life easier with Marketing Automation Platform. Without further ado, we invite you to read! Win back your old sweetheart He […]
![[FREE EBOOK] The Great Book of Generating Leads for Ecommerce](https://blog.salesmanago.com/wp-content/uploads/2017/02/salesmanago-the-great-book-of-generating-leads.jpg)
The clients. You may hate them or love them but you may never survive without them. Every business, whether stationary, online-based or any other, will definitely not last on the market for too long without those who want to pay for offered goods and products. But where to find them? Sam Walton […]