Anxious about low OR of your newsletters? No need to be. In truth you send messages opened 3 times more frequently, although you underestimate and neglect them, losing one of the most profitable means of communication with your customers. We’re talking about transactional emails – superheroes of email marketing. Transactional email – silent hero of […]
Posts from category: Marketing Automation
Have you had time to visit your favorite bookstore and dig for new gripping titles on marketing and business? If not, we found some for you. This month book list focuses on myth busting: learn that you don’t have to be original (or ashamed that you copied competition’s banner idea), online is not enough, and […]
It might seem difficult and overwhelming to seize the whole potential of Marketing Automation on one’s own. Some marketers just don’t have time to explore all system’s possibilities and limit themselves to a couple of features instead of discovering new options. Often a fear of implementing new solutions and changes it entails deters marketers from […]
Marketing is dead, and loyalty killed it, says Alexander Jutkowitz in Harvard Business Review. According to Thanx, 64% of revenue is generated by 25% of customers. What is responsible for Apple financial success is astonishing 78% customer loyalty to iPhone. How to achieve such effects? Marketing Automation will help. What loyalty means? Loyalty means existence […]
2015 is critical for wearables: customers will decide whether wearables will be adopted broadly or will just remain a geek and trendsetter niche. Their becoming widely popular would mean big changes – also opening new, fascinating path for marketers. What is a wearable? The best definition of the term comes from Wired’s article by […]
Presentations are part of every marketer’s life. Well prepared ones mesmerize listeners and generate sales. Weak ones tire, annoy and make audience dream of running away. Everybody can become master of presentations. We tell how to do it. 2 types of presentations Presentations can be used either as background and support of your words (e.g. […]
Collect real-time offline data and add it up to your online one. Get to know your customers better. Engage with them when and where it matters most! To succeed in today’s retail market, it is crucial to really understand your consumers full journey to purchase — online and offline one. Beacon technology help break down […]
Although landing pages are known to be invaluable tool for marketers, they are still underused. 44% of B2B campaigns link to home pages, instead of landings (Marketing Sherpa). But skillfully created landing pages can increase conversion by as much as 300%. In order to work so efficiently, they must fulfil 4 conditions: focus on particular […]
Online shops spend big bucks to attract new customers. Meanwhile, according to cart abandonment rate statistics, on average 68% of e-shop customers abandon their carts before checking out. This practically means that more than a half of your clients might be leaving your shops before the purchase is completed and you don’t even know why! […]
We receive a lot of questions about A/B testing in email marketing, so we prepared for you an infographic with list of 6 crucial rules and most common mistakes. Learn how to use that powerful tool! Rules of A/B testing Start with hypothesis Don’t do tests on a whim or by chance. Always start with […]
![How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]](https://blog.salesmanago.com/wp-content/uploads/2017/06/salesmanago-sales-funnel-that-earns-you-real-money.jpg)
Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]
Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]
The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]
![Social Media Guide for Ecommerce [Free Ebook]](https://blog.salesmanago.com/wp-content/uploads/2017/05/salesmanago-social-media-guide-ecommerce.jpg)
¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential? To profit from having social media profiles […]
The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]
The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]
Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]
It’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017. Digital Advertising: Will This Investment Pay Off? Knowing that by 2021, advertisers will spend up to 50 percent of their marketing budgets […]
SALESmanago Marketing Automation, based in Krakow out of Poland, according to Deloitte is one of the fastest growing tech companies in Europe. In Q1 2017 the company generated $3,5M in comparison to $1,2M in Q1 2016 which makes it another quarter of record, 200% growth. In the first part of the year, the company acquired […]
At the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people willing to […]