Have you had time to visit your favorite bookstore and dig for new gripping titles on marketing and business? If not, we found some for you. This month book list focuses on myth busting: learn that you don’t have to be original (or ashamed that you copied competition’s banner idea), online is not enough, and […]
Posts from category: Marketing Automation
It might seem difficult and overwhelming to seize the whole potential of Marketing Automation on one’s own. Some marketers just don’t have time to explore all system’s possibilities and limit themselves to a couple of features instead of discovering new options. Often a fear of implementing new solutions and changes it entails deters marketers from […]
Marketing is dead, and loyalty killed it, says Alexander Jutkowitz in Harvard Business Review. According to Thanx, 64% of revenue is generated by 25% of customers. What is responsible for Apple financial success is astonishing 78% customer loyalty to iPhone. How to achieve such effects? Marketing Automation will help. What loyalty means? Loyalty means existence […]
2015 is critical for wearables: customers will decide whether wearables will be adopted broadly or will just remain a geek and trendsetter niche. Their becoming widely popular would mean big changes – also opening new, fascinating path for marketers. What is a wearable? The best definition of the term comes from Wired’s article by […]
Presentations are part of every marketer’s life. Well prepared ones mesmerize listeners and generate sales. Weak ones tire, annoy and make audience dream of running away. Everybody can become master of presentations. We tell how to do it. 2 types of presentations Presentations can be used either as background and support of your words (e.g. […]
Collect real-time offline data and add it up to your online one. Get to know your customers better. Engage with them when and where it matters most! To succeed in today’s retail market, it is crucial to really understand your consumers full journey to purchase — online and offline one. Beacon technology help break down […]
Although landing pages are known to be invaluable tool for marketers, they are still underused. 44% of B2B campaigns link to home pages, instead of landings (Marketing Sherpa). But skillfully created landing pages can increase conversion by as much as 300%. In order to work so efficiently, they must fulfil 4 conditions: focus on particular […]
Online shops spend big bucks to attract new customers. Meanwhile, according to cart abandonment rate statistics, on average 68% of e-shop customers abandon their carts before checking out. This practically means that more than a half of your clients might be leaving your shops before the purchase is completed and you don’t even know why! […]
We receive a lot of questions about A/B testing in email marketing, so we prepared for you an infographic with list of 6 crucial rules and most common mistakes. Learn how to use that powerful tool! Rules of A/B testing Start with hypothesis Don’t do tests on a whim or by chance. Always start with […]
Features like age, gender, nationality or ethnicity don’t carry solid information about customers anymore. We used to profile target group’s interests, values and habits basing on demography. According to Trendwatching Report, that is no longer a case. Nowadays demography doesn’t offer reliable point of reference. For marketers it means big changes in how we shape […]
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Love ’em or hate ’em. There’s nothing in between. Pop-ups play users’ emotions like Jerry Lee Levis used to play his piano. And believe me, once you’ll learn this game, there will be The Great Balls of Fire… I mean of engagement. The Great Balls of Engagement. Oh, nevermind! Long story, short – master the […]
Communication is the essential part of customer/brand relation building. Both information and feedback are vital parts of this bond. Even though we live in a digital era, we are still obliged to treat the customers as individuals rather than the nameless and faceless mass on the other side of the screen. In Lesson 1 I […]
![SALESmanago + Shopware = BFFs [Integration Tutorial]](https://blog.salesmanago.com/wp-content/uploads/2017/06/integracjaen-1.png)
SALESmanago, #3 Marketing Automation system in GetApp’s quarterly ranking. Shopware – a leading German Ecommerce platform designed for B2B and B2C businesses. The merge of those two platforms resulted in the creation of the perfect tool to generate and manage leads and to boost sales and marketing department actions to the whole new level. Shopware […]
Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]
![How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]](https://blog.salesmanago.com/wp-content/uploads/2017/06/salesmanago-sales-funnel-that-earns-you-real-money.jpg)
Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]
Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]
The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]
![Social Media Guide for Ecommerce [Free Ebook]](https://blog.salesmanago.com/wp-content/uploads/2017/05/salesmanago-social-media-guide-ecommerce.jpg)
¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential? To profit from having social media profiles […]
The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]
The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]