Implementing Marketing Automation transforms a company. It delivers plethora of knowledge and insights, encourages the team to focus and organize, and provides a room for analytical and creative work by automating mechanical, dull tasks. Despite the benefits, it’s still a change – a process than many can be afraid of. If you share such pre-application doubts […]
Posts from category: Marketing Automation
You can increase your revenue either by generating more new customers or trying to increase spending of existing ones. Amazon reports that 35% of their revenue comes from up-selling and cross-selling campaigns. Below we present 7 ideas for such actions with use of Marketing Automation. But before you start designing such campaign know that it […]
Your users don’t evolve into customers? That’s probably because you haven’t implemented Lead Nurturing – the most successful method of understanding your visitors’ purchase rhythm, accompanying them by decision process and increasing revenue. We prepared for you a handful of statistics proving that you can’t neglect Lead Nurturing and showing what you can gain Look […]
Do you know how readers consume content? They stay only for a short period (less than 10 seconds) on most pages, and 41% of them shift focus between two or more devices (multiscreening). They jump tirelessly from text to text, from information to information, scanning and screening. What does it mean to marketers? That they […]
When you imagine yourself your potential customer, when you create Buyer Persona or design Lead Nurturing, customers you don’t want rarely cross your mind. People who won’t be your customers, to whom you don’t address your services, who you won’t satisfy – take them into consideration, because understanding who you don’t want is crucial to realistic […]
How often does it occur to you to put off writing an email, because you find it hard to phrase? Although you know exactly what do you want to say, it doesn’t sound good. Maybe you also feel insecure about writing and are afraid of possible mistakes. Don’t delay, use our guide to efficient email […]
USA: startup’s Promised Land, fertile soil for entrepreneurship and creativity to grow. Young European businessmen often long for American startup culture, and take a trip across the ocean to find happiness (and investors) in Silicon Valley. Why they fail? Why great ideas, creative solutions and innovative projects don’t evolve into big business players on global […]
Rumor has it that data are like crude oil (valuable) or like ore (need purification), but truly they are like breadcrumbs. In the fairy tale poor parents want to leave their kids in the forest to die, but Hansel and Gretchen use breadcrumbs to mark their way back home. They leave traces to achieve specific […]
Marketers have to cope with amazing amounts of knowledge: they must not only educate themselves constantly, but also separate valuable materials from the chaff. But where to get truly instructive and informative content? If you face that problem, we prepared a list of the best free marketing knowledge resources. To help you navigate through the […]
Anxious about low OR of your newsletters? No need to be. In truth you send messages opened 3 times more frequently, although you underestimate and neglect them, losing one of the most profitable means of communication with your customers. We’re talking about transactional emails – superheroes of email marketing. Transactional email – silent hero of […]
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From the start of 2017, SALESmanago Marketing Automation solutions were chosen by hundreds of customers from all around Europe including worldwide recognized organizations: Lacoste, a global clothing company, Hilti, worldwide construction industry solution provider and Panda Security, a global leader in cybersecurity. Companies choose SALESmanago due to its advanced set of features’ allowing the creation of […]
Lazy August afternoon: a hammock, a jar of lemonade and a good read. What do you need more? I have picked some interesting articles on digital marketing published last month, so you can simply relax and stay up-to-date with interesting news. Enjoy! Should You Automate Your Instagram Marketing? Entering interactions with fans and providing them […]
There’s more in a marketing automation platform than meets the eye. It is not only an essential tool for marketers to support sales performance, increase conversion rates or influence retention. It is also an excellent aid for team leaders as it helps them manage their employees. Today I want to show you 3 tricks on […]
Conversion is a transaction when you look at it. First, you have to grab website visitors’ attention, then tell them your offer, name the price, and finally push them gently towards the ‘purchase’. Even though multiple tools could work well this scenario, pop-ups are still one of the most effective. I don’t want to bore […]
No abandoned shopping carts is the dream of any online shop. But recovering abandoned carts is much more than just sending a few emails. You’ll get better results when you run more than just one or two cart recovery campaigns. You need to put the extra effort in! Today I will show you 7 different […]
We have created a new generation email designer! We work on many innovative solutions. We adopt, create and upgrade futuristic technologies like AI, machine learning, and sales bots. However, once in a while, we come across a simple, yet ingenious tool, we redesign and breathe new life into it. Our most recent project […]
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Do you remember the first essay you ever wrote? Do you remember how long it took you to get started? Some of us – the lucky ones, had had a teacher who explained the methodology of writing. The rest kept dreaming of a handbook that would guide them, step by step, through the whole process… […]
The strength of the successful marketing campaigns often lays in their simplicity. We – marketers surrounded by marketing novelties and spammed with their creators’ ideology – tend to forget that sometimes the easiest way is the best way. We also forget another important truth – simple doesn’t mean plain or vulgar. Simple tool, such […]
Open rate and click-through rate are the most common performance indicators for email campaigns. This makes sense, to an extent, as long as you understand the data in context. For email campaigns, this context is deliverability. Deliverability is made up of a number of factors characteristic to the logic of electronic mailing – from the […]
The Winter is Here and The Game of Thrones Season 7 is coming. For the last time, we will cry for dead favorites, and cheer those who survive. Personally, I’m delighted with the idea of great and noble houses of Westeros heptarchy. Each of them has separate fashion, style, religion, lifestyle and, of course, words. […]