Welcome message is a specific subtype of transactional message, sent in response to user giving you his email address (by registration, subscription, filling in the form). It aims at starting the relationship on the right foot and reduce possible future opt-outs. Because you can’t make a first impression twice, design the message carefully. What to include […]
Posts from category: Marketing Automation
Implementing Marketing Automation transforms a company. It delivers plethora of knowledge and insights, encourages the team to focus and organize, and provides a room for analytical and creative work by automating mechanical, dull tasks. Despite the benefits, it’s still a change – a process than many can be afraid of. If you share such pre-application doubts […]
You can increase your revenue either by generating more new customers or trying to increase spending of existing ones. Amazon reports that 35% of their revenue comes from up-selling and cross-selling campaigns. Below we present 7 ideas for such actions with use of Marketing Automation. But before you start designing such campaign know that it […]
Your users don’t evolve into customers? That’s probably because you haven’t implemented Lead Nurturing – the most successful method of understanding your visitors’ purchase rhythm, accompanying them by decision process and increasing revenue. We prepared for you a handful of statistics proving that you can’t neglect Lead Nurturing and showing what you can gain Look […]
Do you know how readers consume content? They stay only for a short period (less than 10 seconds) on most pages, and 41% of them shift focus between two or more devices (multiscreening). They jump tirelessly from text to text, from information to information, scanning and screening. What does it mean to marketers? That they […]
When you imagine yourself your potential customer, when you create Buyer Persona or design Lead Nurturing, customers you don’t want rarely cross your mind. People who won’t be your customers, to whom you don’t address your services, who you won’t satisfy – take them into consideration, because understanding who you don’t want is crucial to realistic […]
How often does it occur to you to put off writing an email, because you find it hard to phrase? Although you know exactly what do you want to say, it doesn’t sound good. Maybe you also feel insecure about writing and are afraid of possible mistakes. Don’t delay, use our guide to efficient email […]
USA: startup’s Promised Land, fertile soil for entrepreneurship and creativity to grow. Young European businessmen often long for American startup culture, and take a trip across the ocean to find happiness (and investors) in Silicon Valley. Why they fail? Why great ideas, creative solutions and innovative projects don’t evolve into big business players on global […]
Rumor has it that data are like crude oil (valuable) or like ore (need purification), but truly they are like breadcrumbs. In the fairy tale poor parents want to leave their kids in the forest to die, but Hansel and Gretchen use breadcrumbs to mark their way back home. They leave traces to achieve specific […]
Marketers have to cope with amazing amounts of knowledge: they must not only educate themselves constantly, but also separate valuable materials from the chaff. But where to get truly instructive and informative content? If you face that problem, we prepared a list of the best free marketing knowledge resources. To help you navigate through the […]
No abandoned shopping carts is the dream of any online shop. But recovering abandoned carts is much more than just sending a few emails. You’ll get better results when you run more than just one or two cart recovery campaigns. You need to put the extra effort in! Today I will show you 7 different […]
We have created a new generation email designer! We work on many innovative solutions. We adopt, create and upgrade futuristic technologies like AI, machine learning, and sales bots. However, once in a while, we come across a simple, yet ingenious tool, we redesign and breathe new life into it. Our most recent project […]
![Marketing Automation in Ecommerce for Beginners [Free Ebook]](https://blog.salesmanago.com/wp-content/uploads/2017/07/news_blog_ban_-1.jpg)
Do you remember the first essay you ever wrote? Do you remember how long it took you to get started? Some of us – the lucky ones, had had a teacher who explained the methodology of writing. The rest kept dreaming of a handbook that would guide them, step by step, through the whole process… […]
The strength of the successful marketing campaigns often lays in their simplicity. We – marketers surrounded by marketing novelties and spammed with their creators’ ideology – tend to forget that sometimes the easiest way is the best way. We also forget another important truth – simple doesn’t mean plain or vulgar. Simple tool, such […]
Open rate and click-through rate are the most common performance indicators for email campaigns. This makes sense, to an extent, as long as you understand the data in context. For email campaigns, this context is deliverability. Deliverability is made up of a number of factors characteristic to the logic of electronic mailing – from the […]
The Winter is Here and The Game of Thrones Season 7 is coming. For the last time, we will cry for dead favorites, and cheer those who survive. Personally, I’m delighted with the idea of great and noble houses of Westeros heptarchy. Each of them has separate fashion, style, religion, lifestyle and, of course, words. […]
Love ’em or hate ’em. There’s nothing in between. Pop-ups play users’ emotions like Jerry Lee Levis used to play his piano. And believe me, once you’ll learn this game, there will be The Great Balls of Fire… I mean of engagement. The Great Balls of Engagement. Oh, nevermind! Long story, short – master the […]
Communication is the essential part of customer/brand relation building. Both information and feedback are vital parts of this bond. Even though we live in a digital era, we are still obliged to treat the customers as individuals rather than the nameless and faceless mass on the other side of the screen. In Lesson 1 I […]
![SALESmanago + Shopware = BFFs [Integration Tutorial]](https://blog.salesmanago.com/wp-content/uploads/2017/06/integracjaen-1.png)
SALESmanago, #3 Marketing Automation system in GetApp’s quarterly ranking. Shopware – a leading German Ecommerce platform designed for B2B and B2C businesses. The merge of those two platforms resulted in the creation of the perfect tool to generate and manage leads and to boost sales and marketing department actions to the whole new level. Shopware […]
Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]