Marketing resembles seduction: when you want to generate a lead, you act like a Prince Charming: delightful and fun companion, always ready to help. But what happens after you get a lead? Many marketers think that with lead generated their job is done. It’s as if they got girl’s phone number and sighed with relief: […]
Posts from category: Marketing Automation
As Marketing Automation still is a young discipline, we all learn by trial and error, searching for the perfect combination of all the features and options available. Fortunately, small mistakes don’t ruin your marketing – they’re rather a natural part of it, enabling you to test and find optimal solutions. Disasters, on the other hand, […]
Email marketing is still the most successful marketing tool, although it becomes harder and harder to unlock its full potential. The reason? Our recipients get more and more messages, most of which they consider to be a spam or waste of their time. How to stand out from the flood of trivial emails? Marketing Automation […]
Do you enjoy writing your company blog or content marketing in general? If you find it a bit hard, we prepared for you a list of tools that will boost your creativity, optimise writing process and help you love writing like never before. Note: The tools listed below apply only to writing itself. If you look […]
Your user spends less than 8 seconds on your landing page. That’s just a blink of an eye: how can you use that moment best to seduce him? We apply some customer psychology principles to find out how to build successful landing pages, which will convert like crazy! Start with setting one single aim of your […]
They are no celebrities. You won’t read about them in the paper, neither will you stumble upon their faces in gossip magazines. If you passed by one of them on the street, you wouldn’t notice. Nonetheless, you should get to know them. Massachusetts Institute of Technology published two days ago their yearly ranking of young […]
In August 2014, a huge image sharing social platform, send an email to women who pinned a lot of wedding – related photos a congratulatory email. As it turned out, most of the recipients were single and reacted to the message with dark humour, like “LOL, Pinterest thinks I’m getting married. No, I’m just single […]
When you conduct a small business, you don’t implement complicated solutions. With small marketing team already overloaded with various tasks, there is no time for long learning and testing fancy new options, not to mention financial restrictions. You need something simple, effective and measurable. That’s why Marketing Automation is cut out for you. The system […]
Marketers aren’t romantic types. They love solid numbers and hard stats. In a word, they search for data they can work on, not intuition or gut feelings. But sometimes you simply don’t have time to research everything on your own. Thus you need some help: sources of reliable stats, reports and data you can download […]
Cold calling is not dead. Marketing Automation gave it new life! Now cold calling is super-efficient and beloved by both salespeople and customers. Read how to boost your sales with new cold calling paradigm. Love-hate relationship Salespeople used to have love-hate relationship with cold calling: while appreciating unique bond with lead and having a […]
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You can say nothing but good about Drag&Drop Email Designer. The effectiveness of this tool in email marketing has been proven multiple times by many of SALESmanago Marketing Automation clients. In SALESmanago, we make every effort to improve this innovative solution and give our customers countless possibilities of creating eye-catching and fully responsive emails in a […]
A year ago we wrote about Super Bowl. As this year’s Big Game is almost upon us, we would like to remind you about what happened last year and add some juicy news, previews and reviews related to the 2018 Super Bowl. Each year millions of Americans sit down on the couch to watch the […]
Long time no see? It’s been a while, since the last post on top marketing and marketing automation articles was published. It’s high time to reactivate this series. January is almost over so I invite you to Top 15 Best Marketing Articles: January 2018. 1. How to deal with negative comments […]
Dynamic emails are a hot topic – a lot has been said about them. The effectiveness of dynamic content has been proved by various research and statistics. But is it the case that everything confirmed in theory works well in practice? This post is dedicated to the practical usage of dynamic emails. Based on the […]
SALESmanago, a marketing automation software company generated €10,5 mln revenue in 2017 compared to €6,2 mln in 2016 as well as a positive EBITDA of €1,2 mln. Company acquired 1011 new customers on the platform including Lacoste, Hilti and Electrolux. According to Datanyze, SALESmanago is 2nd largest provider of marketing automation solutions for eCommerce in […]
The new feature of SALESmanago – dynamic email using scenario – is the answer for the constantly growing clients’ expectations. Fully personalized content and products adjusted to the clients’ interests are the characteristics of dynamic emails. Their efficiency in email marketing is indisputable. With the new designer of dynamic emails using scenario you can easily […]
For most of us, the beginning of a new year is a time for reflection and analyses. Industry media and blogs publish numerous summaries and projections. Acclaimed and valued experts are eager to exchange their experiences and opinions. It’s a good time to put your hands on the keyboard and write something of yourself. For […]
ShopGold is another shopping platform integrated with SALESmanago. ShopGold is a modern online shop software which, thanks to numerous features, reliability and flexibility, gained popularity among a great number of ecommerce businesses. The merge of SALESmanago and ShopGold gives multiple possibilities to take a full advantage of marketing automation and what is more, it is […]
Express Form designer is a new SALESmanago functionality which allows you to easily create contact forms. It is fully responsive and designed for computers, tablets and smartphones. It appears on the website as a frame with contact details to fill in. The form can be placed in a chosen place on the website and […]
We are always happy to welcome new companies on board. The multitude of branches and countries they represent is impressive. In December we were pleased to say hello to many large and small businesses from around the globe. We want to express our appreciation for your trust in SALESmanago and confidence, that […]