Lead Nurturing, abandoned cart rescue, dynamic content on the website, contact segmentation… you know them all, you’ve implemented them and are happy to see great results they deliver. But there is much more in Marketing Automation world to experiment with. That’s why we prepared for you a list of 10 uncommon uses of Marketing Automation […]
Posts from category: Marketing Automation
Marketing resembles seduction: when you want to generate a lead, you act like a Prince Charming: delightful and fun companion, always ready to help. But what happens after you get a lead? Many marketers think that with lead generated their job is done. It’s as if they got girl’s phone number and sighed with relief: […]
As Marketing Automation still is a young discipline, we all learn by trial and error, searching for the perfect combination of all the features and options available. Fortunately, small mistakes don’t ruin your marketing – they’re rather a natural part of it, enabling you to test and find optimal solutions. Disasters, on the other hand, […]
Email marketing is still the most successful marketing tool, although it becomes harder and harder to unlock its full potential. The reason? Our recipients get more and more messages, most of which they consider to be a spam or waste of their time. How to stand out from the flood of trivial emails? Marketing Automation […]
Do you enjoy writing your company blog or content marketing in general? If you find it a bit hard, we prepared for you a list of tools that will boost your creativity, optimise writing process and help you love writing like never before. Note: The tools listed below apply only to writing itself. If you look […]
Your user spends less than 8 seconds on your landing page. That’s just a blink of an eye: how can you use that moment best to seduce him? We apply some customer psychology principles to find out how to build successful landing pages, which will convert like crazy! Start with setting one single aim of your […]
They are no celebrities. You won’t read about them in the paper, neither will you stumble upon their faces in gossip magazines. If you passed by one of them on the street, you wouldn’t notice. Nonetheless, you should get to know them. Massachusetts Institute of Technology published two days ago their yearly ranking of young […]
In August 2014, a huge image sharing social platform, send an email to women who pinned a lot of wedding – related photos a congratulatory email. As it turned out, most of the recipients were single and reacted to the message with dark humour, like “LOL, Pinterest thinks I’m getting married. No, I’m just single […]
When you conduct a small business, you don’t implement complicated solutions. With small marketing team already overloaded with various tasks, there is no time for long learning and testing fancy new options, not to mention financial restrictions. You need something simple, effective and measurable. That’s why Marketing Automation is cut out for you. The system […]
Marketers aren’t romantic types. They love solid numbers and hard stats. In a word, they search for data they can work on, not intuition or gut feelings. But sometimes you simply don’t have time to research everything on your own. Thus you need some help: sources of reliable stats, reports and data you can download […]
SALESmanago, a marketing automation software company generated €10,5 mln revenue in 2017 compared to €6,2 mln in 2016 as well as a positive EBITDA of €1,2 mln. Company acquired 1011 new customers on the platform including Lacoste, Hilti and Electrolux. According to Datanyze, SALESmanago is 2nd largest provider of marketing automation solutions for eCommerce in […]
The new feature of SALESmanago – dynamic email using scenario – is the answer for the constantly growing clients’ expectations. Fully personalized content and products adjusted to the clients’ interests are the characteristics of dynamic emails. Their efficiency in email marketing is indisputable. With the new designer of dynamic emails using scenario you can easily […]
For most of us, the beginning of a new year is a time for reflection and analyses. Industry media and blogs publish numerous summaries and projections. Acclaimed and valued experts are eager to exchange their experiences and opinions. It’s a good time to put your hands on the keyboard and write something of yourself. For […]
ShopGold is another shopping platform integrated with SALESmanago. ShopGold is a modern online shop software which, thanks to numerous features, reliability and flexibility, gained popularity among a great number of ecommerce businesses. The merge of SALESmanago and ShopGold gives multiple possibilities to take a full advantage of marketing automation and what is more, it is […]
Express Form designer is a new SALESmanago functionality which allows you to easily create contact forms. It is fully responsive and designed for computers, tablets and smartphones. It appears on the website as a frame with contact details to fill in. The form can be placed in a chosen place on the website and […]
We are always happy to welcome new companies on board. The multitude of branches and countries they represent is impressive. In December we were pleased to say hello to many large and small businesses from around the globe. We want to express our appreciation for your trust in SALESmanago and confidence, that […]
2018 has already started. Get ready to prepare your next email marketing campaign! It is still one of the best and the most effective way to reach your customers, and despite some rumors, it is absolutely not dead yet. Here are 11 facts and stats to show you the irrefutable proof that email marketing […]
Are you familiar with the statement that if you are not on social media, you are dead? Social media are not only handy channels of communication with people around the world but also a powerful marketing tool. It became almost effortless for companies to get online and benefit from the Social Media Marketing. Here are […]
A new year always feel like an opportunity to start over or improve – both in our personal and professional lives. Your digital marketing strategy should be no different; new changes and developments in tech and customer expectations are happening all the time, and we need to be vigilant in order to know the best […]
2017 just flew by. It was like yesterday when we announced our plans for Q1 2017. Today we stand on the edge of 2018 – ready to summarize what we have achieved during the past 12 months. The passing year’s hall-mark was, undoubtedly, a complete redefinition of well-known tools, such as Live Chat or Drag […]