For our bodies, focusing attention requires energy input. We have to fight other stimuli that compete for our concentration. That’s why marketers create landing pages, where there are no distractions, just one specific call. In the post, we show how to develop a successful landing page from the headline to post-conversion marketing. Create Amazing Shopping […]
Posts from category: Marketing Automation
Lead Nurturing: a cycle of educational messages that you send to people who seem to be interested in the product, but not convinced enough to make a decision. We perceive it as a magic wand transforming ambivalent leads into loyal customers and reducing lead leakage. A well-designed program can convert 15-20% of people who otherwise […]
A huge part of human communication relies on empathy and reading non-verbal signals. We share joy and sadness with others, even if we don’t intend to. That’s why reading emotions has always be a barrier in human-machine communication. But today we are getting closer and closer to solving the mystery. Internet of Things, or how […]
Hungry for fresh email marketing stats? Research shows that new channels don’t affect its efficiency. Still more powerful in terms of sales that social media or apps, email marketing can’t be underestimated or removed from marketer’s arsenal. Even the millennials love emails, no matter how voraciously they communicate with other technologies. 10 Commandments of Email Marketing. […]
If you want to provoke a fight, just ask „What do you think about pop-ups?” and the wave of anger will come inevitably. You will hear that pop-ups interrupt and disturb; that they ruin the experience; that they’re ugly. You could trust these declarations if you didn’t know the stats about the efficiency of that […]
What is a marketing campaign? We tend to associate the term with outbound operations: buying advertising space, organizing a big contest, or implementing a brand new solution or promoting an in-depth report or ebook. But in fact, you should treat every marketing action as a campaign. 10 Commandments of Email Marketing. Download Free Ebook […]
Email marketing can’t go without a regular email list growing. 25% of your base decays each year (that’s why you should run a dedicated campaign to clean it at least once a year). Even if your list is impressive, there is no reason to relax – you might lose it before you know it. Besides, […]
KPI (Key Performance Indicators) is a type of the performance measurement to evaluate the efficiency of the organization. Why should you use KPIs? – to measure effects of your actions and know what to improve – to identify the most successful actions – to give your staff feedback on their work – to localize problems […]
According to research, nothing can make you happier than work. Imagine: you sit at your desk and after a moment you become immersed in the task. You don’t feel the time passing; you don’t experience any physiological needs. You’re alone with your text editor, spreadsheet or any other tool. Seeing the progress, you’re motivated even […]
Even a motivated client can be discouraged. Sales is a complex game, in which mistakes cost a lot. Learn how to avoid these! Below we list the problems most salespeople face, even if they don’t realize that. How to Transform Your Email Marketing? Download Free Ebook 1. You mistake research for starting a buying cycle […]
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![How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/11/grafika1-1024x536.png)
Chroma – a SALESmanago Marketing Automation customer from Poland – wanted to personalize their communication with the customers and improve its effectiveness. In comparison to the mass mailings they were sending before, the solutions implemented have brought a 200% increase of CTR in segmented emails, 300% increase of CTR in automatic emails and 350% increase […]
It’s a marketer’s job to make us buy a product or a service. And in marketing, like in love and war, all is fair. In order to influence our shopping decisions, marketers have developed some widespread techniques that sometimes involve a little bit of manipulation or subtle subliminal messages that convince you to buy the […]
![Optimize your Marketing Automation in only 7 steps with SALESmanago Growth hacking team! [INFOGRAPHIC]](https://blog.salesmanago.com/wp-content/uploads/2018/11/growthhacking_marketingautomation-1024x536.png)
Marketing Automation is a powerful tool that if used well, can bring a multitude of benefits for the company – starting with the increased effectiveness of email communication to boosting profits. But what if you are not really sure whether you really use to good all possibilities? SALESmanago has a solution for you: Growth hacking, […]
With a great joy and satisfaction, we share the list of the companies that joined the group of SALESmanago customers in October. We are proud that apart from the renowned fashion and beauty brands, online stores and services companies, there are also smaller businesses from many industries. This is a sign that our Marketing Automation […]
Controversies in marketing and advertising, or the so-called shockvertising, is a strategy as old as marketing itself. A lot of companies doesn’t mind spicing their campaigns with a little controversy, for better or for worse, and other businesses unintentionally cross the boundaries of good taste and expose themselves to criticism and boycotts. Why marketers are […]
Black Friday is coming on the 23rd November! Are you excited about boosted sales? Prepare with us and nothing will surprise you. In this blog post we will show you how to prepare your mailing campaigns to be sure that every message was sent effectively and delivered at right time to every contact. There is […]
Miloo Home effectively automates email marketing channel. Thanks to the dynamic recommendation of products in automated emails, this interior design company achieves 607% higher CTR and 209% higher CToR in comparison to mass emails. About Miloo Home Miloo Home offers a wide range of interior furniture. The variety of collections, from classic to modern, […]
Are coaching and personal development the plague of our time? There are more than plenty of life coaches, motivational speakers, personal development trainers, as well as tons of their followers and… critics. Although the very idea of ”personal development”, understood as broadening horizons and acquiring new skills is truly praiseworthy, there is a ridiculous hype […]
![Personalize before it’s too late, or how to prepare your E-commerce for the holiday season [STATISTICS]](https://blog.salesmanago.com/wp-content/uploads/2018/10/christmas_shopping-1024x682.jpeg)
Brace yourself, the holiday season is coming! And this means that every one of us will shop like crazy on Black Friday, Cyber Monday or later during the month of December. For an E-commerce businesses it’s a great opportunity to increase sales by preparing tempting offers for their customers. But how to do it effectively? […]
On 15-16th October we organized a 2-day training in the heart of Mexico City for our Mexican customers. The workshops were really intensive and at the same time, it was the very first SALESmanago official event in the region! Our Marketing Automation Specialists, Zofia Mikołajczuk-Sánchez and Alexander Camacho Velarde led this extensive and comprehensive training […]