Do we need sales departments anymore? Extinction of salespeople fits into the environment where we do more and more shopping online and research on our own. The pushy clerks will have to retire, but they will clear the space for a new kind of a salesperson: a consultant. Fantastic shopping experience? Download Free Ebook […]
Posts from category: Marketing Automation
What qualities will get marketers hired? It turns out that CMOs expect them to combine successfully two different sets of competencies. On the one hand, marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company […]
You don’t have to make all these mistakes. You can conduct a personalized and relevant communication with your customers straight from the beginning. You can just sit and see how your sales, revenue per client and your list all grow and enjoy the time you have for the analytical and creative job. Read our post […]
Most companies are full of fear. The employees cower away from new ideas. Scared of making a mistake or neglecting a procedure, they hide their personalities deep down. In the effect, all the messages from the brand are deprived of individuality or uniqueness. They all sound as if they were taken from a universal marketing […]
Dynamic emails are one of the most amazing Marketing Automation features. They can really work wonders! That’s why we find it surprising that only 20% of marketers implement that function. Naturally it requires adopting a slightly different approach than usual traditional newsletters. Below we present a practical guide to dynamic emails. 10 Commandments of Email […]
In theory, we all know that today the shopping process changed irreversibly due to: universal access to the web 24/7, the increase of consumer’s independence (they go through 90% of shopping process on their own, before reaching out to salespeople, researching and looking for the best options), development of marketing technologies (that personalize marketing communication), […]
Neuromarketing attempts to explain processes such as decision making, forming and recalling memories, or managing attention; it also researches how out brains react to various stimuli. The aim? To help marketers create and deliver value, both for the market and for individual customers. It poses a question, “What will be a value to our audience […]
Inadequate send frequency is one of the biggest marketing sins that ruins email campaigns. As much as 73% of unsubscribed users declare that they opted out because they received too many messages. Does the problem affect ypur company? Below we help diagnose and solve it. 10 Commandments of Email Marketing. Download Free Ebook When […]
Will you watch Oscar night gala? We surely will! But today, instead of betting on winners, we want to take a look at the event with the eye of a marketer. What do Oscars mean for advertisers? How big audience do they reach? Does the ceremony matter in the age of digital communication and social […]
SALESmanago, a cloud based online marketing automation company that enables eCommerce and B2C clients to increase customer engagement and conversion rates, today announced that it has closed a $6 million round of funding from 3TS Capital Partners. With the investment, SALESmanago will continue to build out its technology platform and fuel its further expansion in […]
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Is Artificial Intelligence the future of marketing? Nowadays is a statement repeated over and over by almost everyone in the industry. But isn’t it more adequate to say that AI is already the present of marketing? AI taking over the marketing industry The recent MSL Group Powered by AI report states that managers in […]
Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]
When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]
You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]
![New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]](https://blog.salesmanago.com/wp-content/uploads/2019/02/customers_january-1024x720.jpg)
Another edition of our blog series about the companies that joined the group of SALESmanago customers. This time among them there are many innovative technology companies that decided to augment their marketing activities with Marketing Automation solution. Find out which companies choose SALESmanago in January: G Data Software Leader in the area of […]
And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]
Notinote is a startup with innovative product, but a limited budget that has built a widely recognized brand and a considerable presence in social media, using creative marketing strategies and the most advanced tools. An essential part of their marketing stack is SALESmanago Marketing Automation, a tool that helped the company to automate and optimize […]
Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]
The use of AI and Machine Learning is expanding in every area of our lives, and it surely will stand out as one of the most important technology trends of 2019. The adoption of AI in marketing is nothing new, but this area is still in development, so most probably we will witness an emergence […]
“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]