Scoring Big: How 2erre Organizzazioni Revolutionised Their Digital Marketing Game

   

In 2023, 2erre Organizzazioni set out with ambitious goals: to elevate their sports tourism brand, TorneiGiovanili.com, by enhancing their digital marketing and lead generation strategies. Thanks to a robust collaboration between the client, Agency AI6, and the SALESmanago Team, these objectives were not only met but surpassed, laying a strong foundation for continued success.

 

For over two decades, TorneiGiovanili.com has been the go-to platform for youth sports events, connecting clubs, athletes, and families with unforgettable experiences across Italy and Europe. As the only Italian company organising international tournaments abroad, their unique position demanded an equally unique marketing approach.

 

“We knew we had something special,” says 2erre Organizzazioni representatives – “But we needed a way to communicate that effectively to our diverse audience of sports enthusiasts, parents, and young athletes.”

 

The Game Plan: Personalization, Automation, and Growth

 

To achieve their 2023 goals, 2erre Organizzazioni partnered with AI6 agency and SALESmanago. The partnership began with clear objectives:

 
  1. Supercharge email marketing performance
  2. Expand the contact base without compromising quality
  3. Implement deep segmentation for targeted communications
 

Here’s how they did it:

 
  • Email Marketing Enhancements:
    • Automation: Implemented automated responses to information requests, ensuring timely and personalised communication.
    • Segmentation: Leveraged dynamic automation rules and detailed user groups to create highly targeted email campaigns.
    • Personalization: Delivered personalised content in mass emails and crafted segmented, dynamic emails with engaging content.
  • Lead Generation Strategies:
    • Contact Base Expansion: Utilised eye-catching pop-ups and user-friendly forms to grow the contact base by 63.43%, with a consistent annual growth rate of 4.37%.
    • Quality Assurance: Maintained a high-quality contact base with 95% opt-in rates and alternative communication channels like web push notifications.
  • Multi-Channel Approach: Introducing web push notifications to complement email campaigns.
 

The Scoreboard: Impressive Results

 

The strategic use of SALESmanago led to significant improvements across key performance indicators. The impact was immediate and sustained:

 

Email Marketing Performance:

 
  • Open Rates (OR) increased by 35.97% overall and by up to 32.02% in the last 12 months.
  • Click-Through Rates (CTR) jumped by 21.57% overall and peaked at 26.75% in recent periods.
  • Click-to-Open Rates (CTOR) saw a boost of 17.48% overall and reached 26.48% in the current year.
 

But the wins didn’t stop there. In the current year: automated emails outperformed mass emails with a 30.46% higher open rate and a 26.48% higher click-through rate.

 

Thanks to SALESmanago we managed to increase the OR, CTR and CTOR percentages compared to when we used MailChimp.

~ 2erre Organizzazioni

 

Lead Generation Success:

 
  • Contact base size surged by 63.43%, maintaining high quality with 95% opt-in contacts.
  • Year-over-year growth consistently added 4.37% to the contact base.
   

These achievements highlight the effectiveness of the three-way collaboration between 2erre Organizzazioni, Agency AI6, and SALESmanago, showcasing a model of successful partnership and strategic execution:

 

Thanks to SALESmanago software we were able to implement an effective and measurable communication system.
~ Gabriele Rizzetto [PM & Marketing Automation Specialist] at Antica Innoveria 1.6 

 

From day one, 2erre Organizzazioni has utilised SALESmanago in a unique way tailored to their business model. All planned steps were executed flawlessly, delivering the expected results.
~ Filip Piszczek [Senior Partner Success Manager] at SALESmanago

 

Building on the success of 2023, 2erre Organizzazioni is set to further refine their automation processes. The next phase focuses on optimising workflow creations to ensure all implemented functionalities work harmoniously, enhancing the customer journey and meeting user needs more effectively. For 2erre Organizzazioni, the game has changed. And with SALESmanago in their corner, they’re not just playing – they’re winning big.
Discover more about customer journey and offerings at TorneiGiovanili.com.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]