Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear merchandise, branded by the most recognizable manufacturers in the world, as well as by the newest discoveries of Polish industry.
Challenges
- adjusting the content of marketing campaigns to different tastes of a very diverse audience
- creating uniform communication channels based on the customers’ different preferences.
- improving the OR and CTR of sent emails.
- full automation of marketing activities
- conducting an attractive form of email communication with the user, allowing us to deliver a personalized offer at the best possible time.
Solutions
- Creating an active and engaged user-base
- User communication
- Dynamic product recommendations utilizing SALESmanago Copernicus AI
- Website exit notifications
- The two-step process of saving abandoned carts
Results
Preorder.pl increases their OR and CTR 2.5 times, massively increases CTR and OR from dynamic emails sent after cart abandonment in comparison to mass newsletters and increases their sales from dynamic emails compared to newsletters by almost 3 times.
Download the full version of our case study and learn more.
marketing automation
marketing automation
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