Specializing in B2C and e-Commerce, SALESmanago, a cloud based marketing automation platform, reported 100% growth for the third consecutive year with revenue of $2M and net profit of $0.5M. According to Datanyze, SALESmanago is used by almost 3000 companies and that ranks them among the sixth largest marketing automation platforms. In 2015 the company plans to double their revenue and profit and expand further in European Union and United States. This move will be supported by another financing round with international VC’s in 2016.
SALESmanago (www.salesmanago.com), based out of Poland, offers a specialized set of tools for automated real-time marketing in B2C and e-Commerce and boasts internationally known customers such as WWF, Timberland, Yves Rocher and Harvard Business Review, as well as large e-Commerce companies, Telco companies and Central European banks. Currently 30% of SALESmanago revenues come from outside of local market and that percentage is set to increase as they recently set up business development offices in London and New York and have acquired over 30 reselling partners across Spain, Germany, Portugal, India, the Czech Republic, Slovenia and Ecuador.
– We launched our marketing automation platform only three years ago and we are growing very fast considering market penetration and awareness of these technologies is still very low in Europe. Another interesting thing is that as a relatively new technology we offer unique features that serve online B2C processes and we can easily handle the huge amounts of data gathered by B2C companies. This makes us different from traditional marketing automation tools which were designed for B2B companies – says Greg Blazewicz, SALESmanago CEO & Founder.
SALESmanago’s unique features include next generation digital body language tracking for e-Commerce that not only the identifies customers visiting a website and monitors their clicks but also tracks which products the identified customer looks at, Beacon for offline tracking and data analysis, anonymous marketing automation and lastly, a real time decision engine for multichannel marketing that encompasses email, dynamic website content and recommendations, mobile, social media, advertising networks as well as POS data and Call Center actions.
SALESmanago is operated by Benhauer and was founded in 2011 in Kraków. In 2014 company the raised $1.7M USD funding from Rafał Brzoska, the founder and CEO of InPost/ Easy Pack – the world’s largest parcel locker network (6000 machines in 20 countries). You can read more about Rafał at OZY.com “Can this guy beat Jeff Bezos”.
Follow
