Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such as muslin, cotton, premium bamboo fibres and velvet.
Challenges
- 1-1 personalization of customer-targeting notifications,
- implementation of the abandoned cart recovery system,
- retargeting the customers, who showed interest in the product but did not make the purchase.
Solutions
- Lead Generation
- Abandoned cart targeting
- Remarketing targeting customers who browsed the page but did not make a purchase
- Recovering inactive user with the win-back campaign
Results
Substantial increase in sales and lead generation, almost ¼ of abandoned carts recovered, a huge improvement in CTR and OR in comparison with traditional mailing campaigns.
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marketing automation
marketing automation
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