SALESmanago Live Product Demo

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SALESmanago Live Product Demo

Wednesday, 10:00 am CEST

REGISTER

[Case Study] Milworld implements dynamic product retargeting and achieves a 500% higher opening rate and 1000% higher click rate compared to its email campaigns. Because of the automatic contact activation process, the company manages to re-engage 25% of their clients.

July 01 2020
 

Milword is a military and tourist shop for all lovers of various types of activity, people practicing survival, hunters, fishermen, globetrotters, travelers, as well as ordinary tourists. Their wide offer includes brands such as Surplus, Brandit, 5.11, Jack Pyke, Highlander. Many years of experience contribute to satisfying care for every customer not only through high-quality products but also help, kindness and reliable information.

 

Challenges

  • More effective acquisition of marketing approvals and increase the number in the current customer base.
  • Improving loyalty and increasing the number of transactions generated by each client.
  • Activation of customers in the database who have been inactive for a longer period of time.
 

Solutions

  • Lead Generation
  • Dynamic product retargeting
  • Winback campaign based on RFM automation
  • Personalization of delivery time of messages for contact activation

Effects

  • 500% higher OR of automated emails with product retargeting compared to of mass mailing.
  • 1000% higher CTR of automated emails comparing to mass mailing.
  • 25% of inactive clients activated after sending an automatic email with a code for free delivery, based on automation and RFN segmentation.
  • 21% higher sales generated by automation than mass mailing campaigns based on their 12 months’ activity.
   

Download the full version of our case study and learn more. 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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