Ania Kruk is a company started by siblings – Wojtek and Ania Kruk in 2012. They are representatives of the fifth generation of famous jewelers Kruk family with nearly 200 years of tradition. Since the beginning the brand combines opposites: a long tradition with the freshness of the new generation and precious materials with jewelry to wear every day. Ania Kruk follows the latest trends by releasing several collections each year. Their patterns are produced in dozens, not hundreds of pieces, thanks to that every single customer is able to feel special whilst wearing them.
Challenges
By the implementation of SALESmanago, Ania Kruk wanted to increase online sales and conversion from the generated traffic, adapt the offer to the preferences and needs of customers and increase the number of returning customers.
Solutions
- Targeting campaigns using dynamic segments
- Saving an abandoned cart using Artificial Intelligence (SALESmanago Copernicus)
- Recovering inactive customers in an automatic win-back campaign with dynamic content
- Keeping the customer in the store thanks to dedicated exit-popup actions
- Implementation of lead nurturing and birthday campaigns to increase customer loyalty
Effects
- 77% increase in average OR of mass emails due to the use of targeting with dynamic segments and personalization
- 1218% increased CTR for dynamic AI messages in comparison to traditional email campaigns
- 62% increase in conversion supported by SALESmanago after applying AI recommendations and precise targeting of different customer segments with dedicated offers
- 248% increase of OR and CTR of email campaigns prepared for a specific group of recipients selected by dynamic segments compared to traditional mailing campaigns to the entire database
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