Imagine that a customer is on your website and he thinks: Wow, they read my mind! This is just what I wanted! Isn’t it satisfying? What’s more, the client is so excited about your offer that he comes back and back and back and back to your website… How to bring this vision to reality?
Change to behavioral marketing. Behavioral marketing connects individual behaviors and Marketing Automation. Marketing Automation is a technology that enables identifying and monitoring contacts on all pages of your website. Automation without behaviors result in unwanted and unmatched messages, being in possession of behaviors without automation doesn’t give a possibility to scale communications. That’s why behaviors and Marketing Automation have to work together to succeed.
Behavioral marketing moves from the traditional e-mail list to an integrated system with a detailed client database that enables to recognize individuals and view their:
- e-mail activity (clicks and opens, time spent on interacting with your e-mail messages),
- social activity (likes, comments and shares within your website),
- website activity (what did they visit on your website, how much time did they spend on each subpage, what were their exact movements),
- mobile activity,
- sources of visits, keywords,
- financial expenditures on basis of the transactional data (from ERP/CRM systems),
- and more.
So in conclusion, combining Marketing Automation with collected information on behaviors is almost like reading your customers’ minds and it gives great business opportunities.
Try SALESmanago Marketing Automation for free during a 30-day trial period, register HERE
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