The clients. You may hate them or love them but you may never survive without them. Every business, whether stationary, online-based or any other, will definitely not last on the market for too long without those who want to pay for offered goods and products. But where to find them?
Sam Walton once said:
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
As entrepreneurs, we put a lot of efforts into acquiring and generating new high-quality leads. Every contact in the database is like a seed that may sprout in the future to become a loyal client worth more than you may think. According to Jim Rohn:
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”
Therefore, it is worth to prepare a few strategies of acquiring new contacts and use all available communication channels.
Taking advantage of the enormous experience of ours and our clients, we decided to create a sort of guidebook in which we share ways of generating new contacts in the most common channels:
- website
- mobile channel
- social media
- offline
We focused on the practical side. We described how to implement the method, where you can (and should) use marketing automation, what kind of tools should be used and what are the good and bad points of each method.
We honestly hope that using the guidebook will be as much fun for you as its creation was for us. Enjoy!
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