Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you!
Simple interfaced and financially adjusted to SMB needs systems are the platforms that don’t require huge technical knowledge, nor IT resources and time. Today, SMB can use software available earlier only for Fortune 2000 companies. American consulting company Raab Associates Inc. stated that up to 95 % of 29k marketing automation implementations in the US was performed in micro and small and medium businesses.
Zero moment of truth: how to leverage it in your business? Learn from the free ebook
How to use the Marketing Automation power?
Build the connection!
Every added lead is a potential customer. To make this transformation complete, you must build a bond. The best time for a contact with a fresh lead is the first 48 hours after her registration in your database. So if you want to send her a welcome message, do it on the same day that your software registered her. Remind her about the company, and the offer that was interesting for her. The second message, send the day after will strengthen the communication and make you easier to remember. It’s important to use your best weapons, I mean content for creating this messages. You are fighting for a permanent presence in customers minds.
Educate the leads!
You mad ethe first step: the messages are sent, the bond is initiated. Now it’s time to prepare the ground for the salespeople. Time to reveal your cards – the offer. If you know what initially gathered client’s attention, you can send her personalized message cycle. You will introduce her, step by step, to all information that might persuade her to make a purchase.
Segment your database!
All companies have multiple groups of clients. Different segments of the offer answer different groups’ needs, so they are addressed to different target groups. The more you are precise and accurate while adding the lead to pre-defined groups, the easier it gets to give the customer what she needs. Segmentation allows for preparing personalized conversation scenarios, and well-fitted actions, so every contact can be satisfying and fruitful for both parties. It increases your efficacy – by analyzing online behavior, the segmentation module will add the leads to the proper groups and also create their behavioral profiles.
Stay in touch!
‘always announce your actions before you perform them. Invite your prospective leads and those who already made a purchase. Nothing stands on your way to preparing an automatized email cycle to inform about the event. In those messages, you can put a link to redirect users to a dedicated website. The full cycle should consist of the messages encouraging to take part in the event, reminding of it, and, of course, those summarizing the event.
———————–
The above-listed examples are just an inspiration and introduction to the practical use of Marketing Automation. In the real life, you are the one who knows which processes in your company need MA support. Use those guidelines, and soon you will see how your company’s strengths work for your, and your customers’ benefit.
Follow
