At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments!
Jodi Harris from Content Marketing Institute shares her tips on how to spot and solve common company blog problems. For starters, 55% of b2b marketers don’t have a clear idea of how content marketing success. If they don’t know that, how can they excell and deliver results?
10 Ideas for Omnichannel Marketing. Get the Free Guide
Do you know that an average child spends less time outdoors than a prisoner? Persil use that data in their campaign, encouraging parents to send the kids to play outside.
Magazines can teach you how to do content marketing
An in-depth post discussing the new approach: content managers should start thinking like publishers, not marketers. Understand your audience, have a mission, include different types of content and cover various topics… A must-read piece.
Do you know that Marketing Automation can be used for the purposes of storytelling? We wrote about that problem (in that post), and we couldn’t agree more with Chad Koskie.
Marketing and Politics: an explosive combination?
Caitlin Culbert shares her opinion about a controversial post on Marketo blog. The company used Donald Trump to attract more users. Is it ok? Should marketers take sides politically? Should they play with such emotions?
Sins and Virtues of Email Marketing
Beth Hayden writes about avoiding email marketing traps. The ultimate sin is being boring. Agreed!
Sharing economy and peer-to-peer revolution trend explained. Trendwatch report includes both stats and examples of brands that leverage the trend.
They buy experiences. How to put that mantra in practice, before your business gets disrupted by another Uber?
We recently released the ebook about Zero Moment of Truth and believe deeply in the power of the concept. Read more about adopting it to mobile experiences.
Sometimes you have apps designed years ago, with no active users now. Such zombie apps can hurt the company. Learn how to address the problem.
The most read posts on our blog
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5 Things You Must Know About Your Customer. How to Use Digital Body Language?
Stop Wasting Time On Social Media: 27 Tools and Tricks for Marketers
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