Let’s go straight to the meat. Here is a list of the most interesting posts about marketers and for marketers. Apart from our monthly list, we prepared also the top of the year so that you won’t miss the excellent reading. The post we included are very diverse: some are step by step guides, some are lists or reviews of tools, others are most essay-like.
Create an Amazing Customer Experience. Download Free Ebook
Top December 2015 Marketing Posts
Get Rejected Faster
Tad Hargrave explains why the rejection shouldn’t paralyze you. We often forget that average products and ideas don’t get much feedback and don’t raise emotions. Nobody cares. But if you create something people are passionate about, others who don’t like it will come naturally.
Don’t run from possible negative reactions into safe mediocrity, but accept them.
How to Find a Post Idea?
Use that CoSchedule Post. A couple of useful techniques have been collected into a comprehensive guide, illustrated with examples.
153 SEO Tools: A Review
A review of SEO tools you can use, both free and paid, each one rated and review. Extremely helpful!
What Monopoly Teaches Us About Data and Marketing
Start calculating ROI when playing Monopoly. A brilliant post.
7 Deadly Sins of Online Surveys
Do you ask questions to the right people? Do you base your business decisions on declarations? Do you survey something that should rather be tested? Paul Talbot helps avoid the most common – and costly – mistakes.
Top Marketing Posts of 2015
How to Engage Your Email Subscribers From the Moment They Sign Up
An infographic explaining what should you include in your welcome email. What words to use in the subject? When to send the message? What to avoid? A lot of tips and stats.
Banana Bunker
AdWeek describes one of the funniest marketing campaigns of 2015: Groupon posted on Facebook a photo of their new product, a plastic banana bunker. As you might imagine, the product provoked sexual associations. Yet the Groupon team answered to every single comment below the image.
That’s how you engage customers!
50 Companies that Get Twitter (and 50 That Don’t)
Twitter explained. Check out the mentioned brands’ account to learn (from successes and mistakes).
5 Brands that revolutionize Customer Experience
“Experience” is a fetish. We like to elaborate on it, but when it comes to translating such theoretical propositions into practice, it turns out that only a handful of companies can do this. See how Sephora, Disney Parks, Zappos, Apple, and Walgreens create an incredible experience.
The end of Digital Advertising as We Know It
AdBlock: what it changes in our relationship with customers and what should marketers do about it? 47% of users in the USA use AdBlock, and that number has never been so high.
Why? People are tired of irrelevant data and obsessed with their personal data security.
10 Marketing Automation Hacks
Find some new uses for your Marketing Automation platform. Recycle leads, personalize blog content, set alerts …
There’re many great automation features that you might not have heard of.
Social media automation
Jeff Bullas reveals his social media marketing secrets. What processes should you automate and what cannot be automated? How to develop a functional social media framework that will allow you to squeeze the potential of SM without getting stuck for long, unproductive hours on Facebook?
How Automation Will Change the Labor Market?
Will technology replace human workers? Maybe in 50 years we won’t need craftsmen, surgeons, teachers, and marketers.
The relationship between progressing automation of everything and human workers in more complex.
How to use Instagram?
15 experts share their tips on Social Media Examiner.
How to create content for mobile devices?
Mobile content marketing 101. How to make your materials easy to consume on mobile devices? The post includes inspiring examples.
How to Use Hosted Blog Platforms for SEO & Content Distribution
Do you use Medium or LinkedIn? Learn how to post your content there to improve your website visibility and get more traffic.
Stop converting!
Gary Vaynerchuck on the difference between selling and converting. Don’t you waste your time and energy on leads that won’t convert anyway?
Why you shouldn’t follow your idols
Do you have Jeff Bezos’ photo hanging on your wall? Have you a Steve Jobs quote tattooed on your biceps? Do you fall asleep thinking about Richard Branson? Did you get an Elon Musk haircut?
Justin Jackson will explain to you why it’s not a good idea. Also, you shouldn’t believe their dramatic biographies. And, last but bot least, you’re a different person. No matter how many Bill Gates biographies you read and how much you want to behave like him, it won’t work because you are you.
What Will Zuckerberg do with Facebook?
Artificial Intelligence to understand better what users like. Virtual reality (Facebook bought Oculus VR). Drones. Zuckerberg doesn’t slow down. An interesting article, based on the interview with Mark and his coworkers.
Blog SEO: a checklist
A complete list of the things you should do before you hit “Publish”. Is your headline OK? What about subheadlines and links (internal and external)? Is the post long enough? An extremely useful post!
16 A/B Tests you should run
Marketing giants love tests. In the post, you will find a list of elements you should test in your email campaign. In theory, we all know it. But have you tested at least half of them?
5 Ideas for Boosting Efficiency of Email Marketing
To increase OR and CTR:
• write more concise subject lines
• use recipient’s name
• speak like a human, not like a leaflet. Avoid business jargon
• use images
• segment your audience.
Test these ideas!
Cold mailing that works
In most cases cold mailing results only in recipient’s irritation and moving the message to spam. But if handled properly, it can work miracles. See how Violeta Nedkova does it.
And here are 3 the most popular posts on our blog:
Inbound Marketing Is Dead, Apps and Mobility Killed It. Time for New Push and Outbound Marketing
Mobile devices changed the way we use the internet on desktop. Now users want Real-Time experience and websites that expect customers’ needs. That’s why we will have to pursue more push, not pull logic in 2016, what might revolutionize the current inbound marketing paradigm.
30 Must-Have Apps for Marketers: knowledge, creation, social media
In the post, you will find 30 the most useful apps for marketers, including Brewster, UX Writer, Over or 30/30. We hope that these will help you be more productive!
100 free online tools for business: planning, SEO, content, social media
It’s the enhanced version of the list. A lot of great free tools, such as Asana, free CRMs, Zapier, Content Forrest, and free stock photos sources.
Now we’re waiting for you: what readings do you recommend? Share in comments!
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