You’re only converting 2% of your traffic into customers, says Adam Schwartz. That number can be depressing – you waste so much energy and money! But the glass is also half full. You can tap into the potential of your visitors and keep them with these 7 tricks.
Turn Visitors into Loyal Customers. Download Free Ebook About Lead Nurturing
1. Dynamic 1-to-1 banners
Dynamic banners display personalized offer matching individual customer’s profile – each user sees a different offer, prepared specially for her, corresponding to her behavior on the website and the source of visit. That way you present attractive to given person and welcome her to the website.
2. Personalized popups
The user moves her mouse to the top oh the website, probably to open a new tab or leave the page? Serve a popup with products that might interest or invite to browse other categories. Include a discount to increase the motivation.
To match products precisely and predict what you visitor might want to buy, apply SALESmanago Copernicus – Machine Learning & AI. It analyzes views, clicks, and purchases of all products and personalizes offer basing both on given user’s profile and behavior of all customers (so we known which products are often viewed or bought together).
3. Personalized contact forms
How to convince a visitor to give us her data? With popups! Although we all declare to hate them, it’s the most powerful Lead Generation tool, provided they fulfill a couple of requirements. Don’t implement them mechanically. Identify users and don’t display such popup to ones who already gave you their contact data.
Also, personalize the content of the popups. Basing on the visitor’s behavior and source of visit you can discover what she looks for. Use that knowledge!
For example, Rainbow Tours, a tour operator, displays popups with an image and name of the place given person wants to go for vacation.
4. Progressive profiling
When someone visits your website for the first time, she doesn’t want to share all her contact data with a company she doesn’t know. Will they send a lot of spam? Will they call me every single day, refusing to take “no” for an answer? That’s understandable. But if the same person wants to download fifth free material, you might expect her to reveal a bit more.
That’s what progressive profiling is about: the more engage user is, the more data you want to get from her. It’s the best idea to encourage people to fill in the forms, and to fill them in with correct data, not made up phone numbers.
Learn more about progressive profiling.
5. Email retargeting
Retargeting can take a form of an email campaign send to anonymous users (ones who haven’t given you their data yet) thanks to external customer databases.
If you include products viewed by the customer and send the message at the right time, you can win users back. Choosing email is a smart move: 77% of clients declare that it’s their favorite channel for getting offers (Marketingland).
Read case study: email retargeting.
6. Lead Nurturing
Lead Nurturing is a cycle of educational messages, mostly in the form of emails. You send it to brand new users, who just gave you their contact data. This welcome cycle provides an overview of your business and the most practical tips on the products, so it’s easier for a customer to make a decision and find a perfect solution for her.
Find here the statistics about Lead Nurturing or Download the Free Ebook.
7. Live chat
Visitors leave a website because they can’t find the information they look for, but their need isn’t so burning to motivate them to call or write an email. Live chat allows for an immediate contact and solving the problem fast. Not to mention that a perfect customer service will make you look reliable and trustworthy.
To keep visitors on your website you have to do two things:
1) Identify user and tailor content to her preferences (with dynamic 1-to-1 banners, popups, personalized contact forms and retargeting),
2) Patiently build relationship (with progressive profiling, Lead Nurturing, and Live Chat)
Which solutions work best for you?
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