Company Overview
Winn Scandinavia, Sweden’s largest Car Audio Company, is a leader in the home and car audio industry. With a revenue of 252 Million SEK in 2023 and a team of more than 75 audiophiles, Winn Scandinavia operates under several brands, including BRL Electronics, Ljudfokus.se, CDbilradio.se, and Carsound. The company also develops its own product lines such as GAS Audio Power, Bass Habit, DLS, and Dynavoice.
The story of Winn Scandinavia starts with the two empty hands of a dedicated enthusiast. We never compromise on quality and always stay true to our ambitions and goals.
Winn Scandinavia
Their mission is simple yet ambitious: to make the world sound better by providing outstanding home and car audio products. With a strong presence in the Nordic markets through their webshop and 10 physical stores in Sweden, Winn Scandinavia is committed to delivering high-quality audio experiences to their customers.
Challenges
Before implementing SALESmanago, Winn Scandinavia faced several challenges:
- Fragmented Marketing Tools: The company was using three different solutions for email marketing, web push notifications, and text messages. This fragmentation made it time-consuming and challenging to combine data from different channels effectively.
- Limited Customer Insights: They struggled to understand their customers deeply, which hindered their ability to provide tailored experiences and relevant offers at desired level.
- Black Friday Complexities: The busy Black Friday period was particularly challenging. Communicating offers to different segments and utilizing real-time data for further actions required extensive manual work.
- Inefficient Segmentation: Creating new segments during high-traffic periods like Black Friday was a manual and time-consuming process.
- Lack of Personalization: The company found it difficult to provide personalized recommendations based on customers’ specific interests and vehicle models.
Enter Roials and SALESmanago
The turning point came when Roials, a Swedish martech business, reached out to Winn Scandinavia. Andreas Flemsjö, the E-Commerce Manager, was impressed by Roials’ personalized video message highlighting the potential of personalization and marketing automation.
Initially exploring options like Klaviyo, Winn Scandinavia was introduced to SalesManago through Roials’ partnership and recommendation. The all-in-one solution offered by SalesManago aligned perfectly with Winn Scandinavia’s needs for a user-friendly, affordable, and feature-rich platform.
With SALESmanago, Winn Scandinavia implemented a comprehensive suite of tools:
- Website Automation
- Social Proof
- Email Marketing
- Mobile Marketing
- Web Push Notifications
- Workflows
- Command Center
- Predictive Analytics
These tools allowed Winn Scandinavia to collect and utilize data from web visitors, email interactions, and text messages to target customers with great offers and valuable knowledge.
Results
The implementation of SalesManago yielded impressive results for Winn Scandinavia:
- Tripled Efficiency: The marketing team saved significant internal time, crucial for a small team.
- Improved Engagement: Unsubscription rates dropped, while opening rates and click rates increased significantly: OR by 37% and CTR by 9% when comparing to start date.
- 90% of the current database are opt-ins.
- Enhanced Scalability: The ability to create automated campaigns with long lifetimes increased customer lifetime value.
- Average Order Value increased by 3.8% (Q2 2024)
- Better Data Utilization: Customer data was leveraged for automated Meta campaigns.
- Q2 ROI: 10.43x
- Streamlined Black Friday Planning: SALESmanago enabled weeks of advance planning through automated workflows based on customer behavior and interactions.
The impact on Black Friday operations was particularly noteworthy
With SALESmanago in place, WinnScandinavia experienced a dramatic shift in their approach to this crucial sales period. Gone were the days of last-minute scrambling and manual segmentation. The new system allowed them to create automated workflows that responded intelligently to customer behavior, ensuring that each interaction was timely and relevant. This meant that as shoppers browsed the website or engaged with emails, the system could seamlessly execute appropriate activities across both the webshop and various marketing channels.
Perhaps most impressively, Winn Scandinavia could now efficiently manage different customer segments and offers, tailoring the Black Friday experience to individual preferences and needs. This level of personalization and automation transformed what was once a chaotic period into a well-orchestrated, customer-centric sales event.
Conclusion
Andreas Flemsjö summarizes the impact: “SALESmanago is a game changer when it comes to effective and automated marketing. It’s a perfect match for a scaling e-commerce company. So much great functionality but still so easy to use.”
By partnering with Roials and implementing SALESmanago, Winn Scandinavia has transformed its marketing approach, moving from “spray and pray” tactics to data-driven, personalized campaigns that resonate with their audiophile customers.
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