SugarCRM system was integrated with SALESmanago Marketing Automation. The new alliance allows all SugarCRM users for smooth synchronization of data kept in both tools. Implementation of CRM and its integration with Marketing Automation results in ROI increase by 14% on average. Thanks to integration, the sales department gains access to valuable information concerning interests of clients, monitored by SALESmanago on business WWW page.
SugarCRM is one of the most popular open source type system used to manage contacts and relations with them. At the moment, over 1,5 million people, living in 120 countries and speaking 26 languages take advantage of SugarCRM on daily basis. Now, each of them can benefit from Marketing Automation and sales with SALESmanago system.
The system monitors and identifies behavior of visitors on WWW page. Then, behavioral profiles, built on the basis of particular person behavior, are developed. Basing on this knowledge, it is possible to automatically segment contact base and send information tailored to addressee needs. Both tools merger makes unique information, concerning the behavior of contacts kept in base, available in CRM. Thanks to this, even before the first contact, the sales person is aware of what the potential client is interested in and knows what to mention during the conversation.
How does integration work?
After both tools integration, SugarCRM begins sending data about contacts to SALESmanago system. As a result of this, automatic activation of defined marketing actions for contacts being added to CRM system, is possible. We also gain confidence that the base in SALESmanago is constantly updated, also in respect of the acceptance for emails reception.
In turn, in the other direction, developed integration brings interesting opportunities. On contact charter in SugarCRM system we can display dedicated frame/microsite. This way, SALESmanago may expose to the sales persons any information concerning respective client. The data arranged this way is continually updated and provided in real time. There we can display:
– contact visit history on WWW page
– tags dedicated to contact
– notes saved in SALESmanago
– history of reactions for email messages
– any additional details monitored by system and saved on contact charter
– data collected from other systems, imported to SALESmanago
– contact scoring
– other valuable information obtained by SALESmanago
Interested in integration? Contact us here: info@salesmanago.pl
Our dedicated team of specialists will help in implementation and leveraging of Marketing Automation and sales.
Follow
