Turn visitors into customers. Lead Nurturing for B2B, B2C and E-commerce [ebook]

pouring from watering can on grass waterMarketing resembles seduction: when you want to generate a lead, you act like a Prince Charming: delightful and fun companion, always ready to help. But what happens after you get a lead? Many marketers think that with lead generated their job is done. It’s as if they got girl’s phone number and sighed with relief: “Thank God, it’s over!”, heading for a beer, loosening their tie and ignoring the woman. Yes, that’s how it looks like when you generate leads and then abandon them, without any introductory educational program, as Lead Nurturing.


Download free ebook on Lead Nurturing


 

Investing only in Lead Generation

The common marketers’ problem is overestimating Lead Generation: they invest a lot of money and time in acquiring leads of which 79% is not ready to buy at the moment (Marketing Sherpa). 21% of leads buy, but what about the rest? It’s not enough to expose user to your content or emails or salespeople to close a deal. In 79% of cases you must also provide reasons to buy and establish a relationship, so customer can trust you and feel comfortable enough to buy.

 

Marketer’s job is never done

In conclusion: your job isn’t done after you convince users to give you their contact data. On the contrary, after you acquire a lead, you start collecting data on him, learning more about his preferences and interests, and deliver all information he needs to make a purchase decision. In other words, your task is not to get contacts and move them to sales (or start selling campaign immediately), but rather to build loyalty and relationship.

 

Lead Nurturing is a solution

To us, Lead Nurturing is a crucial Marketing Automation feature, because it both makes marketers’ work more meaningful and produces measurable effects. That’s why we prepared for you an ebook on developing and implementing educational campaigns. It contains instructions for beginners as well as inspirations on complex Lead Nurturing for advanced users of Marketing Automation. We hope you will find it useful.

Download the ebook

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Read also other blog posts on Lead Nurturing

3 reasons why you should implement Lead Nurturing in B2C

6 steps of successful Lead Nurturing. Use Alan Weiss’ Persuasion Theory

7 Common Lead Nurturing Mistakes

13 Reasons Why You Need Lead Nurturing

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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