One might wonder what Archimedes, Albert Einstein or Stephen Hawking has to do with Marketing Automation? How on earth their output directly affected the dynamic world of sales and marketing? We consider science as the most powerful tool influencing all aspects of life. Devote 5 minutes and let us convince you of that.
“Intelligence is the ability to adapt to change” – Stephen Hawking
Marketing is a very dynamic business requiring gradual changing. In the world where 50 years ago computers were just a fancy dream for ordinary people, you can’t stick to one strategy and expect outstanding results. Follow the trends and adjust your policies to the variable market. SALESmanago took that lesson taking advantage of the Artificial Intelligence and Machine Learning, broadening the communication channels when e-mail marketing was not sufficient anymore and listening to their customers on a daily basis.
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
The internet is loaded with attractive headlines, clickbaity titles, colorful graphics. People got used to getting served with simple content that does not require much thinking. Taking the advice, use a simple language to communicate without letting go of delivering the primary message. Be an expert in your field and pass the knowledge in a simple yet effective way.
“Man has always learned from the past. After all, you can’t learn history in reverse!” – Archimedes
We could not include Archimedes in this list as we’re celebrating Pi Day today. Analytics are a powerful source of information and a great way to learn new ways of tackling your marketing problems. But why restrict yourself just to the analysis of current actions? Look back and find the source of your former problems. Draw conclusions and apply them to your future strategies. Analyze various factors from frequency of purchases to even time of contacts activity. On basis of such data automatically adapt discount size to customer’s profile or display intelligent recommendations on a website and in newsletters.
“A ship in port is safe, but that’s not what ships are built for.” – Grace Hopper
Take a risk and try something new. If you have never experienced the power of beacons, give them a chance. Maybe you’ve never used Web Push notifications? Find out yourself if they’re worth the hype. Don’t limit yourself and hide in your comfort zone.
And finally “Know thyself. Know the customer. Innovate.” and “Make your marketing so useful people would pay for it”.