7 Must-Have Tools for Mobile Marketer to design, promote and optimize your app

Modern mobile devicesStep one: design a genius, functional and pretty app. Step two: enjoy fame and revenue. Step three: wake up. Building a killer app is not so easy, as we discussed last week. The market is so crowded that it takes some effort to stand out. That’s why we listed for you tools that will help you achieve that aim and increase engagement, conversion and profit.

 

1.Preview: App.io

 

App.io serves app testing, generating interactive previews of your creations using streaming. In other words, it simulates your app behavior in a browser.

As simple as that!

 

2. UI: Mobile Patterns

 

Designing interface requires combining aesthetic taste and deep understanding of functionality and specificity of mobile experience. If you need some help at that stage, you mind find pages collecting other apps’ interfaces invaluable sources of inspiration. We love Mobile Patterns, but try also PttrnsLovely UI and Mobile Mosaic.

 

3. Keywords and ASO: AppMind

 

You type in a name of existing app, and AppMind searches for its keywords. A simple tool if you want to take care for your AppStore Optimization on your own. When you know keywords of similar apps, you will find you own ones smoothly. And it’s more convenient that doing research manually.

4. Professional ASO: AppCodes

 

If you are ready to invest in professional App Store Optimization, look for team of specialists experienced in that particular area, e.g. AppCodes, who will take care for the whole process: from keywords to media and competition monitoring.

 

5. Competition: Metrics Cat

 

Metrics Cat will analyze your competitors’ keywords and reviews to help you monitor your own efficiency.

 

6. PR: Appromoter

 

Appromoter mission is to build a bridge between app creators and media. Journalists and bloggers can learn about new apps from the portal and test them. Their opinions will help spread the word!

 

Try also Just Reach (you will find bloggers and journalists interested in your topic) and HARO (you can enlist as an expert in the field, so you are easy to find for researching writer).

 

7. Engagement: APPmanago

 

Personalized communication, push notifications tailored to individual user’s interest and current location, and customer segmentation. For all who want to automate their mobile marketing and boost users’ engagement in the app. Moreover, APPmanago is simple and intuitive. Death to “One size fits all” approach in mobile marketing!

 

And you?

What tools you use to make your app more captivating and easier to find? Share in comments, so we will broaden our list!

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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