Responding to user’s actions or events in real time. Campaign might be triggered by:
-user appearing in a given spot,
-user searching for a product or browsing a category in the e-store,
-spending relatively long period of time in an area of brick and mortar store.
Having access to advanced analytics, marketers can respond to such actions in real time, e.g. sending him offer on the product he wants to buy right now. Real Time Marketing means tailoring time and message perfectly to fit users interests and particular situation he finds himself in at the moment.
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SALESmanago
is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.
SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
More information: www.salesmanago.com
