Long living paradigm that glorifies the content. It focuses on content creation. It is explained with customers’ change in taste and habits – they often block banners and other traditional browser ads but accept willingly advertorial content with the useful information added.
It totally turns things upside down: despite appearances suggesting the contrary, great content won’t drive your customers to purchase by itself. Content marketing shouldn’t be a sole strategy, but a part of the overall marketing plan.
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SALESmanago
is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.
SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
More information: www.salesmanago.com
